How to Choose an Interactive Product Demo Software[Pricing + Feature]‍

min read
August 23, 2023

Struggling to make your products fly off the shelves? Do you want to increase the sales of your business? Do you want as many customers as possible flocking to do business with you?

If you nodded yes, it's clear that you need a better way of showing off your products and services.

And the best way to achieve this is by having the best interactive demo software at your disposal.

But the thing is, you may get drowned in the ocean of software on the market that doesn't work as advertised. There are so many applications out there that aren't easy to use, are riddled with bugs, and just don't work as expected!

Such software can cost you customers and money. And all for something that doesn't work well enough to get off the ground.

That's why we have compiled this article that lets you choose your best interactive demo software based on how it meets your needs.

Let's pick the best.

What is an Interactive Demo Software?

Before we explore an interactive demo software, let's understand what an interactive demo is. 

A product demo is an interactive sales presentation of a company's products or services. The goal is to allow customers to see firsthand how the product works and provides value, rather than just describing it in text or listening to someone talk about its features.

Now comes the role of the interactive demo software. It is a tool that allows you to create your interactive demo video. You can add narration, text, and images during or after the video ends. It is a great way to communicate important information engagingly with customers or colleagues who may not be able to attend a live event.

Instead of meeting with several key decision makers and someone from your company, you can direct them all to an interactive demo on our website and let them do it on their own time. Such demonstrations can provide an interactive and effective experience of our software —enabling customers to visualize themselves better benefitting from our products. And the demo walk accomplishes this without requiring our actual product's use or presence.

Important Features Your Interactive Demo Software Should Have

You can find a bucket full of interactive product demo software, but not all the demo software can serve your needs. Some are too complex, while others are too basic for your needs. 

So before investing in any interactive demo software, analyze it with a fine-tooth comb. The best way to do this is by considering the following features.

Here are the 10 interactive product demo software features:

1. Loaded with multiple interactive features 

If you want to increase your lead-to-sales conversion ratio, your prospects or leads must see the value in your product. It's a great way to get them to learn about the software through a product demo where they can engage with it directly and try it out on their own rather than being shown just an informative video. 

Your potential customers will never forget what strew them to your product in the first place if they can experience firsthand the value of your software.

So look for an interactive demo software that enables you to create a more immersive experience and offers potential buyers an easy way to get their hands on your product. 

2. Personalization 

A sales demo must combine good storytelling and sleight of hand. The right interactive demo software should empower you to create different scenarios based on what the prospect wants to see. 

Because people have unique needs and pain points, there is no one-size-fits-all way for things like this to play out. By using interactive product demo platforms, you can easily create realistic scenarios without being generic or forgetting what elements go into making an experience memorable for someone who uses a product's functionality in their everyday lives.

An interactive demo software should be easy to customize so that you can create a unique scenario for each person using it. 


Thus, it is important to select an interactive demo software that lets you customize the experience to create an interactive product demo specific to your audience and their unique needs.

3. Shareability and lead capture system 

The best way to gain traffic to your interactive product demo is by sharing it with people who would be interested in your product. This can be done through social media, email marketing, and even content marketing. The more people see your demo, the better your chance of converting them into customers.

You can even embed your interactive product demo on your website and use it as a way to convert visitors into leads with a built-in lead capture system. If a user wants to take a demo tour, this system captures their mail address and collects their information. 


This is a great way to build your email list and convert more website visitors into leads.

You should also select an interactive product demo platform that is easily integrated into your website or marketing pages so that people can view the experience without downloading anything while allowing you to capture leads.

4. Scalability 

If you align your marketing efforts in the perfect direction, your sales will significantly increase. It's not just about the number of sales but also how well you can convert leads into customers.

Once you populate your funnel with appropriate users, you should be able to handle them with ease. In that case, your interactive demo software will help you showcase your product in the best light possible. 

The more people are aware of your product, the easier it will be to sell it. Thus, you have to end up with a product that can scale up once you hit the market. You should be able to see how well it converts leads into customers in your demo.

Being able to quickly and easily spin up new environments, add users, and modify configurations eliminates technical limitations that may impact the demo experience.

5. Auto personalization

To provide a better experience with your interactive product demo, you have to personalize it at its best. On the other hand, it is hard to babysit and personalize all the prospects' names on your CRM.

The best way is to look for software that integrates with your CRM and auto-personalize the interactive product demo with their names. While doing so, you can save your time and deliver an interactive product demo that is relevant and personalized.

6. A one-stop shop that's intuitive and simple to use

A unified interface is important for your sales cloud demo platform because customers and internal staff will use it.

Your goal is to make it as easy as possible for customers to participate in the demo while maintaining control over its creation. With a unified interface, you can also make it easy for non-technical staff to create more visually appealing demos than a simple text list of features. This will allow your company to present its products in the best light possible.

So, ensure that the interactive demo software you choose has a unified interface, allowing you to customize it to meet your customers' needs.

7. Integration friendly 

When you pay for software that offers integration, you can use advanced tools to expand your data flow and connectivity across different tools like CRM. It also helps when apps have tools that allow you to develop a personalized demo without mixing up your data or workflow with whatever it is your audience wants from you.

Integration is an important tool for all businesses, especially those in the service industry. When you integrate your data and workflow across different platforms and channels, your clients can access more information about their needs and preferences. This helps you better understand what they want from you and how they want it delivered.

To make sure that your software is the best it can be, you need to ensure that it provides seamless integration. This will put you ahead of the competition and help you succeed.

8. Usage stats and data analytics 

With interactive sales demos, you can learn more about your audience's usage habits, monitor engagement, and determine what areas require improvement. 

Examples of this might include:

  • What are the most common uses for your product? 
  • What features do they use most often?
  • How often do they use this feature or tool, and what are some ways it helps you in your workflow?
  • If there was one thing about our product that could be improved, what would it be?

With this data on your hand, you can then determine what your audience's needs are and how to fulfill them best. This will increase their engagement with your product and the likelihood that they will purchase it—or at least recommend it to others!

Thus, ensure that your interactive demo has an intuitive dashboard to track and analyze your users' actions. This will help you get more insights into how customers use your product and what features they value most.

9. Built-in automation 

Automation is a common theme for modern demos as it speeds things up with no paper trail of double work or wasted time. An auto-scheduled demo, for example, streamlines your sales operations and removes the chance of errors by setting up notifications before demo bookings start. Save time by automating your environments to gain better acquisition rates and customer loyalty without losing time to set up.

A well-balanced and automated sales pipeline is a necessity for any business. With the best interactive demo software in place, you can close more deals, reduce costs and increase sales efficiency, so double-check whether the software has certain automation features that ease the process.

By combining automation with other best practices, like customer onboarding, you can create an ecosystem that will provide value to your customers while making it easier for them to purchase from your company again.

Hence stick with the tool that takes off things from your plate with automation features. 

10. No code editor 

To make your product demo interactive, you must add certain elements like images, the user's name, or GIFs. If you're unaware of adding and customizing fields with a code editor, things will mess up.

A no-code editor feature becomes a crucial part of the demo puzzle in this scenario. 

You might feel a little overwhelmed when dipping your toe for the first time into an interactive demo software. If you are not a programmer and have no coding skills, then a no-code editor can help you create interactive product demos without having any prior coding knowledge. 

The best thing with the no-code editor is that you can add/remove text, images, or blur certain places on your demo without technical expertise.

But the good thing is that many tools out there make it easy to create an interactive product demo without coding experience. So select the software that provides the no-code editor feature. 

Choose the best that fits your business!

Finally, we have surfed through all the features you must consider before investing in an interactive demo software for your business—so double-check whether the tool you choose has all these features. If not, you should look for another tool that offers them.

The reason? Because a product demo can make or break your business. You can have the best product in the world, but if you don't show it well or enough, people won't be able to see what they are missing out on. So make sure you choose a tool that offers all these features to create an interactive demo software for your business and increase sales conversions.

If you are still in doubt about which one is the best software for your business, check out the one-stop shop, Storylane, which has all the listed features and even more to offer. With Storylane, you can tailor a crisp demo to showcase your product in the best light possible.

Want to know how Storylane helps you in tasting more conversions? Book a free demo now. It's the best way to find out.

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."
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"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."


Stay ahead of the sandbox curve with a superior demo environment
Try Storylane
Stay ahead of the sandbox curve with a superior demo environment
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Learn more about how Thrillark Procured over a 60% Increase in
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Learn more about how Thrillark Procured over a 60% Increase in
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Capture more leads and close more deals with interactive demos.
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