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Featured Blog Posts

G2 Recognizes Storylane as the Category Leader in Demo Automation!

Apr 4, 2023
2
MIN

In its Spring 2023 Report, G2 Named Storylane the Category Leader in the Demo Automation Category. More awards were won in the Content Experience category as well.

G2 Recognizes Storylane as the Category Leader in Demo Automation!
Apr 24, 2023
4
MIN

Walnut alternative: Meet Storylane

Considering a Walnut alternative? Checkout how Storylane is best placed to offer you a complete demo automation solution that meets all your sales as well as marketing use cases and is competitively priced as well.

Apr 13, 2023
10
MIN

The Complete Guide to Demo Automation for your SaaS Business in 2023

Millions of revenue are locked up in inefficient sales engineering models of doing live demos. But you can turn the table by embracing demo automation for your SaaS business. How? This guide has got everything you need to know!

All Blog Posts

5 ways to Increase Demo Bookings
Sep 20, 2023
9
MIN

5 ways to Increase Demo Bookings

Getting your prospect to sign up for a demo is a herculean task. We know that and that’s why we've compiled this list of 5 best ways to increase demo bookings on your website.

Marketing
Top 6 Sales Intelligence Tools to Rev Up Your Selling Machine
Sep 20, 2023
12
MIN

Top 6 Sales Intelligence Tools to Rev Up Your Selling Machine

Let audience insights propel your selling machine toward skyrocketing revenue. Use sales intelligence intelligently.

Sales
The Top 11 Demand Generation Metrics To Track In 2023
Sep 20, 2023
8
MIN

The Top 11 Demand Generation Metrics To Track In 2023

In this blog, we dive into the various demand generation metrics that every marketer should know to improve their marketing efforts, optimize their campaigns, and grow their business.

9 Best Product Marketing Tools in 2023
Sep 20, 2023
9
MIN

9 Best Product Marketing Tools in 2023

This blog explores 9 product marketing tools that every product marketer must know and use to drive more conversions and improve customer experience.

The Power of Storytelling in Marketing: 5 Standout Examples
Sep 19, 2023
9
MIN

The Power of Storytelling in Marketing: 5 Standout Examples

The best brands use storytelling to create an emotional connection with their audience. Learn all about storytelling in marketing with 5 stellar storytelling marketing examples.

Marketing
Everything You Need to Know on Running Sales Discovery Calls
Sep 7, 2023
12
MIN

Everything You Need to Know on Running Sales Discovery Calls

Discover the key ingredients for running successful discovery calls in sales. Enhance your skills with essential tips, techniques, and best practices, from rapport-building to pain point discovery, crafting a winning sales strategy. 

Sales
What’s a Lead Magnet (10 SaaS Examples for Inspiration)
Sep 7, 2023
11
MIN

What’s a Lead Magnet (10 SaaS Examples for Inspiration)

Lead magnets can help you get leads if done well. In this article we have covered 10 SaaS lead magnet examples for inspirations. 

Marketing
Top 5 Differences Between a POC and a Demo 
Sep 7, 2023
9
MIN

Top 5 Differences Between a POC and a Demo 

Ask any sales rep and they will tell you that POC and Demos are not the same. But which one to choose for your business? This article helps you find the answer. 

Sales
How to Build a Stellar Free Trial Landing Page?
Sep 7, 2023
29
MIN

How to Build a Stellar Free Trial Landing Page?

This guide will take you through the different elements, best practices, and examples you need to build your free trial landing page.

Can Shadow Calling Improve SDR/Sales Productivity?
Aug 25, 2023
12
MIN

Can Shadow Calling Improve SDR/Sales Productivity?

Want to explore different shadow calling techniques to learn about cold calling as a newbie SDR? Dive straight into this article.

Sales
10 Sales Automation Tools to Help You Close More Deals
Aug 25, 2023
12
MIN

10 Sales Automation Tools to Help You Close More Deals

Salespeople are often bogged down by too many non-sales activities which drains their time and energy during the process. Find out which tools you can use to automate manual sales tasks, and boost sales productivity. 

Sales
15 Tools to Build the Best Sales Tech Stack
Aug 25, 2023
20
MIN

15 Tools to Build the Best Sales Tech Stack

Use technology to elevate your sales game and build an effective sales tech stack by selecting the best tools to streamline sales processes and improve efficiency.

Sales
24 Customer Onboarding Tools You Should Get in 2023
Aug 25, 2023
30
MIN

24 Customer Onboarding Tools You Should Get in 2023

A successful customer onboarding process means higher retention and there's no one tool that can do justice to it. Let's take a look at the different categories of tools you need to ace your customer onboarding.

Demand Generation vs Lead Generation for SaaS ABM: Which one is right for you?
Aug 25, 2023
8
MIN

Demand Generation vs Lead Generation for SaaS ABM: Which one is right for you?

Compare lead gen vs demand gen for SaaS ABM and understand which one you should leverage for your SaaS business.

Deciding between renewing existing software versus purchasing a new one
Aug 25, 2023
3
MIN

Deciding between renewing existing software versus purchasing a new one

Tech leaders share how they create a detailed selection criteria to navigate a tech market that is flooded with tools that do the same thing. 

Buying Bottlenecks
13 Must-Have Demand Generation Tools for SaaS Businesses
Aug 17, 2023
19
MIN

13 Must-Have Demand Generation Tools for SaaS Businesses

Make your demand generation efforts data driven. How? Check out the top 13 tools that can help you do exactly that.

Marketing
19 Sales Blogs You Must Read Everyday to Get Better
Aug 17, 2023
12
MIN

19 Sales Blogs You Must Read Everyday to Get Better

In today’s dynamic buying environment, sales blogs offer a straightforward way to build and sharpen your sales muscles. Here are the top 19 sales blogs to bookmark today.

Sales
5 Leading SaaS Growth Strategies with Real-Life Examples
Aug 17, 2023
19
MIN

5 Leading SaaS Growth Strategies with Real-Life Examples

If growing your SaaS business is a constant struggle, we have curated 5 SaaS growth strategies you can implement to escalate your business growth.

Marketing
How to establish a selection criteria for a solution when there are multiple options
Aug 11, 2023
4
MIN

How to establish a selection criteria for a solution when there are multiple options

Tech leaders share how they create a detailed selection criteria to navigate a tech market that is flooded with tools that do the same thing. 

Buying Bottlenecks
What is B2B Demand Generation? The Complete Guide (Definition, Strategies, Examples & More)
Aug 10, 2023
16
MIN

What is B2B Demand Generation? The Complete Guide (Definition, Strategies, Examples & More)

Here is a comprehensive guide on B2B Demand Generation to help you improve your marketing efforts [+ expert insights]

Marketing
What is a Demo Experience Platform and How to Choose One? 
Aug 3, 2023
3
MIN

What is a Demo Experience Platform and How to Choose One? 

In this article, you will know why a demo experience platform is essential for your organization and how you can stick with the best solution.

Demo Tour
The Ultimate Guide to Product-Led Sales in 2023 
Aug 3, 2023
9
MIN

The Ultimate Guide to Product-Led Sales in 2023 

As more B2B buyers are preferring friction-less buying experiences, sellers can no longer avoid the product-led sales model. But how do you transition from a traditional sales model to a product-led sales model? This guide has all the details you need to know. 

Sales
5 Top Tips to Create an Amazing Buying Experience in B2B Sales
Aug 3, 2023
MIN

5 Top Tips to Create an Amazing Buying Experience in B2B Sales

Read this to get expert tips on how to give your prospects a smooth buying experience. 

Sales
What are Live Sales Demos and How to Make the Most of Them
Aug 3, 2023
9
MIN

What are Live Sales Demos and How to Make the Most of Them

Live sales demos showcase product value, engage prospects, and provide real-time interaction to address specific needs and pain points.

Sales
Product Marketing vs Growth Marketing: What's the Key Difference?
Aug 3, 2023
12
MIN

Product Marketing vs Growth Marketing: What's the Key Difference?

Uncover the divergence and overlap between product marketing and growth marketing. Explore their contrasting objectives and approaches, and fuel your business's success with informed decisions! 

10 B2B Demand Generation Examples to Inspire You
Aug 3, 2023
27
MIN

10 B2B Demand Generation Examples to Inspire You

Here are some handpicked demand generation examples to help you create your next demand generation campaign.

Marketing
How to build a SaaS sales funnel from scratch (Step-by-step guide)
Aug 3, 2023
14
MIN

How to build a SaaS sales funnel from scratch (Step-by-step guide)

Craft a powerful sales funnel from scratch. Dominate conversions and amplify growth with our step-by-step guide and expert tips! 

Sales
The Ultimate Guide to Sales Qualification in 2023
Jul 26, 2023
22
MIN

The Ultimate Guide to Sales Qualification in 2023

Differentiate between genuine buyers & window shoppers! Unlock secrets about Sales Qualification frameworks. It happens in the middle of the sales funnel - so pay attention!

How to Deliver Exceptional Sales Demos (With Steps and Tips)
Jul 21, 2023
12
MIN

How to Deliver Exceptional Sales Demos (With Steps and Tips)

Recently we asked our community of B2B businesses how important they think sales demos are in converting potential customers to paying customers. 97% agreed that a sales demo is essential. But how do you create a stellar sales demo? Here’s a step-by-step guide along with expert tips.

15 Growth Marketing Strategies That Actually Work! (With Tips and Examples)
Jul 21, 2023
15
MIN

15 Growth Marketing Strategies That Actually Work! (With Tips and Examples)

Discover 15 effective strategies for business growth with actionable tips and real-life examples to propel your growth marketing efforts!

Marketing
How to navigate slow sales cycles when there’s an immediate need for the product
Jul 21, 2023
4
MIN

How to navigate slow sales cycles when there’s an immediate need for the product

Tech solutions are becoming more and more complex to buy and implement. If you’re looking to buy a product ASAP but there’s a long sales cycle to deal with, read this. 

Buying Bottlenecks
How to Add Storylane's Interactive Demos to Your G2 and TrustRadius Profiles
Jul 14, 2023
3
MIN

How to Add Storylane's Interactive Demos to Your G2 and TrustRadius Profiles

Software reviewing websites are hotspots of high-intent buyers. So as marketers and salespeople, the question is how do you convert them right then and there? Include interactive product demos to give buyers a sneak peek of what their product experience would look like.

10 Awesome Interactive Demo Examples
Jul 14, 2023
MIN

10 Awesome Interactive Demo Examples

Dig into 10 handpicked examples of excellent interactive demo examples and why we like them!

6 Storylane Features to Help you Create Strong Leave-behind Experiences for Prospects
Jul 14, 2023
4
MIN

6 Storylane Features to Help you Create Strong Leave-behind Experiences for Prospects

Stay on top of your prospects’ minds even after the demo is over with value-filled follow-up emails. How? Leave behind interactive product demos catered to different stakeholders in the buying journey. In this article we write the six Storylane features that will take your follow-up game to a whole new level. 

Product
Retaining the Funds for a Tech Solution During Budget Cuts
Jul 6, 2023
2
MIN

Retaining the Funds for a Tech Solution During Budget Cuts

In the era of economic uncertainty, tools could be one of the first victims to be let go of, so how do we take stock of them in order to maintain a lean tech stack? We answer in this article.

Buying Bottlenecks
Use Interactive Product Demos to Convert Users Across Marketing Funnel Stages
Jun 28, 2023
17
MIN

Use Interactive Product Demos to Convert Users Across Marketing Funnel Stages

Explore the importance of product demos at each marketing funnel stage & delve deeper into how interactive product demos captivate potential customers and drive them to purchase.

How To Evaluate a Sales Demo Tool For Your Software
Jun 21, 2023
10
MIN

How To Evaluate a Sales Demo Tool For Your Software

The best product demo tools are like rockstars singing out your product features! But the bad ones? They're the real deal breakers. Here's how you can pick the former.

Demo Tour
11 Best Product Tour Software for SaaS [2023 Edition]
Jun 21, 2023
9
MIN

11 Best Product Tour Software for SaaS [2023 Edition]

Sending brochures & software mockups isn't enough to sell a SaaS product. B2B buyers want self-led purchasing experiences. Just see these 11 SaaS Product Tour Software to decide.

Making the Most of a Self-Serve Product
Jun 21, 2023
3
MIN

Making the Most of a Self-Serve Product

A Buying Bottlenecks edition to help you make the most of a self-serve product

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