Storylane vs Walnut.io | An honest comparison for your demo needs

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If you're in the market for demo automation software, you've likely come across Storylane and Walnut.io. This comparison should help differentiate between both platforms to guide your purchase decision.
Why customers prefer Storylane over Walnut.io
At a high level, Storylane and Walnut share several similarities. They’re both demo automation softwares that support HTML/CSS demos, browser extension-based capture, demo engagement analytics and insights, and CRM integrations.
That being said, Storylane stands out significantly when it comes to product versatility, user satisfaction, pricing flexibility, and overall platform capabilities. Here's how:
1. Flexible demo formats vs. HTML-only approach
Broadly speaking, there are two ways to capture interactive demos:
- Image/video demos: Screenshot or video-based demos with sequential steps. While they have limited interactivity, they're quick to create, load faster, and work well for specific use cases.
- HTML/CSS demos: Clickable demos that capture the product's look, feel, and interactions, allowing for editing on-screen elements such as text, data, and graphics.
Walnut focuses exclusively on HTML/CSS-based demos, which can be limiting when teams need video walkthroughs or screenshot-based demos. Storylane, on the other hand, is expressly designed for both demo formats — complete with auto-capture, annotations, guides, blurs, zooms, presenter videos, voiceovers, and more.

This flexibility puts Storylane in a significantly stronger position when it comes to scaling demos across departments and use-cases. Marketing teams can create image-based guided demos for websites, sales teams can use HTML demos for personalized experiences, and customer success can leverage video demos for onboarding.
2. Cross-functional platform vs. sales-centric tool
Walnut.io is built primarily for sales teams, which can create friction when marketing, presales, or customer success teams need to create and manage demos. The platform's focus on sales workflows makes it less accessible for other departments.
Storylane is specifically designed for horizontal adoption across the entire go-to-market organization:
- Marketing teams use it for top-of-funnel engagement
- Sales teams leverage it for personalized demos
- Presales teams rely on it for technical demonstrations
- Customer success teams implement it for onboarding and training
This cross-functional design is evident in features like Demo Hub, which allows teams to create galleries and playlists of demos that address multiple buyer personas and use cases in one place. Walnut does not offer comparable functionality.

3. User satisfaction and ease of use
User satisfaction data reveals a significant gap between the platforms. Walnut currently ranks 17th on G2's demo automation category with a satisfaction score of 32/100, while Storylane maintains substantially higher ratings with a satisfaction score of 99/100.
Storylane's intuitive interface and self-serve capabilities contribute to its higher user satisfaction. The platform's design focuses on practical usability rather than just aesthetic appeal, making it easier for teams to create, manage, and share demos without extensive training.

4. Tiered pricing vs. upfront investment
With a starting price of $9,200/year and no free tier, Walnut requires a substantial commitment upfront. This high entry point can be prohibitive for smaller teams or organizations wanting to test demo automation before making a significant investment.
Storylane’s pricing plans offer a more accessible approach with:
- A self-serve free plan that allows teams to build their first demo without financial commitment
- Tiered pricing options that grow with your needs
- More features available at lower-tier plans compared to Walnut

5. Agentic demo automation with Lily AI
One of Storylane's biggest differentiators against Walnut is Lily, our demo automation agent that helps in two critical ways:
- Easier, faster demo creation for sellers: Generate or improve demos in seconds with product-specific guides, prompt-based editing assistance, voiceovers, and more.
- Contextual demo discovery for buyers: AI-powered guidance that helps prospects navigate through demos based on their specific interests.

Lily's demo creation capabilities include:
- Create with AI: Generate complete demos with guides, voiceovers, and visual enhancements
- AI Avatars: Choose from dozens of avatars or create one of yourself for studio-quality presenter videos
- AI HTML Editor: Customize demo environments with simple prompts — no code needed
- AI Voiceovers / Translation: Access 65+ voices and 25+ languages to expand accessibility
As it stands, Walnut does not currently offer comparable AI features, putting them behind the innovation curve in the rapidly evolving demo automation space.
6. Buyer Hub and superior organization
Storylane's Buyer Hub is a flagship feature that allows teams to showcase libraries of bite-sized product demos, PDFs, videos, and more through galleries and playlists. This organization makes it easier to:
- Present relevant demos to different buyer personas
- Create curated demo experiences for various stages of the buyer journey
- Maintain a centralized repository of demos that different teams can leverage
Though Walnut supports a playlist style demo experience, its organization capabilities are relatively limited, making it challenging to manage multiple demos for different audiences and use cases.

Making your choice
Your decision ultimately depends on your priorities:
Choose Walnut if:
- Your use case is exclusively sales-focused
- You only need HTML-based demos
- You're comfortable with the higher upfront investment
Choose Storylane if:
- You need a platform that works across marketing, sales, and customer success
- You want flexibility in demo formats (HTML, video, screenshots)
- You value AI-powered creation and customization
- You prefer a more accessible pricing model with a free tier
- User satisfaction and ease of use are priorities

The bottom line
While both platforms will help you create interactive demos, Storylane offers a more versatile, user-friendly solution that scales across departments. Walnut's sales-specific approach works for certain teams, but its HTML-only focus, higher price point, and lower user satisfaction scores make it a more limited option for organizations looking to scale their demo strategy.
We encourage you to try both platforms and see the difference for yourself. Storylane's free plan makes it easy to get started without a significant commitment. If you choose to work with us, we hope the question "what's next?" excites you as much as it excites us!
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