Celebrating the world’s best interactive demos

Got an interactive demo that'd make Stanley put down his crossword and applaud?

After our first season sent a winner to Paris (sorry Toby, still not invited), Demo Dundies season 2 is back to give your interactive demos the spotlight they deserve.

This time around, the stakes are higher, the competition fiercer, and unlike Kevin's famous chili, your hard work won't end up on the office carpet.

So channel your inner Dundie winner energy and show us what you've got!

How to participate

Step 1

Build a demo on Storylane

If you're new here, don't worry - you can build it for free. Get set go on building that winning demo!
Step 2

Nominate demo in desired category

You can participate in a maximum of 2 categories. Both entries can be of the same demo or different demo for each category.
Step 3

Bag brownie points with a video

Feeling lucky? Post a video on Linkedin saying why you're participating in Demo Dundies and what it'd mean to win. Don't forget to use #DemoDundies
Step 4

Sit back and wait to be crowned champion

Finalists in each category are chosen by an expert panel. Public votes then determine the winner in each category. Let the campaigns begin!
Whether you’re a Storylane customer or not.
Just make sure it's built on Storylane!
Nominate Your Demo
First impressions matter and yours should hit harder than Jim's best prank reveal. This category celebrates the opening screens that grab attention faster than Pretzel Day for Stanley.
Turning features into narratives that captivate better than Michael's "Threat Level Midnight" screenplay. This category rewards demos that weave compelling stories users actually want to follow.
Got a demo moment that stops users in their tracks like Dwight's fire drill? This award goes to the most creative way to break expectations and keep audiences hooked.
We're looking for demos that are visually stunning. This category celebrates demos that deserve to hang in the finer things club alongside Pam's most cherished watercolors.
Some demo collections are more organized than Dwight's filing system and more impressive than Michael's trophy case. Show us your most comprehensive and well-curated demo showcase.
We want to see Storylane used in ways that would make even Ryan's wild business ideas look conventional. This category rewards the rule-breakers who found ways to use Storylane that even we didn't know were possible.
Let’s face it - a lot goes into creating killer demos.
Yet, they don’t always get the recognition they deserve.
If you’re lucky, your demo will probably get a shoutout on the team Slack.
Award Categories

Wonder Destination of your choice

One lucky winner will win a grand prize of a fully paid trip to whichever of the
Seven Wonders of the World
they choose — time to tick it off your bucket list, courtesy of Demo Dundies!

Meet the expert panel

Pam Dunn
Head of Solutions, Lorica Cybersecurity
Pam Dunn
Head of Solutions, Lorica Cybersecurity
Pam is a seasoned PreSales leader and advisor with a focus on emotional intelligence, trust-building, and sales enablement. With decades of experience, she brings a human-centered approach to leadership, helping teams communicate with clarity and impact.
James Kaikis
Chief of Revenue and
Experience Officer, Testbox
James Kaikis
Chief of Revenue and
Experience Officer, Testbox
James is the Chief Revenue & Experience Officer at TestBox and co-founder of the PreSales Collective. With a background in solutions consulting and community building, he’s passionate about elevating the presales function and driving customer-centric growth.
Tas Bober
Founder, Scroll Lab
Tas Bober
Founder, Scroll Lab
3x B2B Digital Marketing leader, and after 15 years in-house and 400 websites under her belt, now runs a niche B2B marketing consultancy focused on helping B2B SaaS companies level up their paid ads landing page experiences.
Jeremy Goldstein
Sr. PMM, SentinelOne
Jeremy Goldstein
Sr. PMM, SentinelOne
Jeremy Goldstein leads product marketing for SentinelOne's Purple AI cybersecurity analyst. A demo nerd, he enjoys breaking down technical capabilities into narrative-driven product experiences.
Sophie Martinon
Sr. Product Marketer, Channable
Sophie Martinon
Sr. Product Marketer, Channable
With marketing background in ad networks, in-game advertising, and SaaS. Currently responsible for product positioning and go-to-market strategy at Channable, with a focus on clear storytelling and impactful demos.
I join the Demo Dundies jury with a sharp eye for customer value, positioning, and what makes a product demo not just informative, but memorable.
More to be revealed soon...
Pam Dunn
Head of Solutions, Lorica Cybersecurity
More to be revealed soon...
NOMINATION FORM
Your nomination is successful. May the demo odds be in your favor!
Oops! Something went wrong while submitting the form.
FAQ
Is the Demo Dundies a virtual event?
Yes! You can watch the Demo Dundies from the comfort of your pajamas.
Which demos are eligible for nomination?
Any interactive demo created on Storylane within the last year. No account yet? Start for free and maybe your demo will be the next Threat Level Midnight.
How are the winners selected?
Winners are determined by a combination of public votes and an expert panel.
How many categories can I nominate myself in?
You can nominate your demos in up to 2 categories.
Do I have to pay a fee to participate?
No, Demo Dundies is a free-to-attend event. The only fee you’ll be paying is probably having an amazing time ;)
Why can't I submit a demo built on a different platform?
We require all demos to be built on Storylane to maintain consistent judging standards. Different platforms have varying capabilities and features, making it impossible to compare demos fairly across platforms.

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July 25 2024 | 11 am ET

About the awards

Welcome to the first-ever Demo Dundies, where we celebrate the world’s best interactive demos, Michael Scott style!

Because let’s face it - a lot goes into creating killer demos. Yet, they don’t always get the recognition they deserve.

If you’re lucky, your demo will probably get a shoutout on the team Slack. And if the demo gods decide to favor you, your demo *might* make its way to the LinkedInverse after all.

But we’re changing that at Demo Dundies.

Here, we want to give interactive demos the centre stage they deserve–albeit a virtual one–and recognize the people crafting these demos.

One of the category winners also wins a trip to Paris!

Your
Vote
Matters

CATEGORY
MOST
CREATIVE
Supermeme
Supermeme
Only one allowed
Memfault
Memfault
Only one allowed
FourJaw
FourJaw
Only one allowed
LeaseHawk
LeaseHawk
Only one allowed
Amazon Web Services
Amazon Web Services
Only one allowed
CATEGORY
CHOOSE YOUR OWN ADVENTURE
Smokeball
Smokeball
Only one allowed
Semrush
Semrush
Only one allowed
Channable
Channable
Only one allowed
Waterly
Waterly
Only one allowed
OneCause
OneCause
Only one allowed
CATEGORY
BEST CALLS TO ACTION
Produgie
Produgie
Only one allowed
OneStep
OneStep
Only one allowed
sevdesk
sevdesk
Only one allowed
Red Marker
Red Marker
Only one allowed
AssetMule
AssetMule
Only one allowed
CATEGORY
BEST
STORYTELLING
SentinelOne
SentinelOne
Only one allowed
Aizon
Aizon
Only one allowed
Memfault
Memfault
Only one allowed
Strivacity
Strivacity
Only one allowed
DebtBook
DebtBook
Only one allowed
CATEGORY
BEST
DESIGN
FourJaw
FourJaw
Only one allowed
Pipeliner CRM
Pipeliner CRM
Only one allowed
SentinelOne
SentinelOne
Only one allowed
LodgeLink
LodgeLink
Only one allowed
People.ai
People.ai
Only one allowed
SUBMIT VOTES

How winners are selected

Expert
Panel
Picks
Top 5 Entries in all Categories
Winners Chosen by Public Vote
One Winner wins a Trip to Paris
Once all nominations are received, our expert panel will pick the top 5 entries in all categories. From these finalists, the winner for each category will be determined through a Dunder Mifflin-esque public voting system, where everyone gets to have their say (no matter how much Toby might protest). One of the category winners chosen by lucky draw wins a trip to Paris!

Who can participate?

Demo Dundies is open to all – whether you’re a Storylane customer or not. However, your demo must be created on Storylane to qualify.
Got a demo
that
deserves a
dundie?
Fancy a trip to Paris?
Nominate your Interactive demo now!
Register for the Live
Find out
which demos
have made
the cut
Watch Replay

Categories

MOST
CREATIVE
CHOOSE YOUR OWN ADVENTURE
BEST CALLS TO ACTION
BEST STORYTELLING
BEST DESIGN
AUDIENCE CHOICE

Meet the Expert Panel

Natasja Bax
Founder, The DemoScene
Maddie Suppon
Head of Sales Engineering - North America, 360Learning
Chris Mabry
General Manager, Presales Collective
Emir Atli
Co-founder & CRO, HockeyStack
Ramli "RJ" John
Author, Product-Led Onboarding
Ben Williams
Advisor, PLGeek
Richard King
Founder & CEO, Product Marketing Alliance
Peter Cohan
Founder and Principal, Great Demo!
Eugene Segal
Coach, ProductLed
Is the Demo Dundies a virtual event?

Yes! You can watch the Demo Dundies from the comfort of your pajamas.

Do I have to pay a fee to participate?

No, Demo Dundies is a free-to-attend event. The only fee you’ll be paying is probably having an amazing time ;)

How many categories can I nominate myself in?

You can nominate your demos in up to 2 categories.

Do I have to be an existing Storylane customer?

Nope! You can participate whether you're part of the family or just checking us out.

Which demos are eligible for nomination?

Any interactive demo created on Storylane within the last year. No account yet? Start for free and maybe your demo will be the next Threat Level Midnight.

How are the winners selected?

Winners are determined by a combination of public votes and an expert panel's decisions.

Find out
which demos
have made
the cut
Watch Replay

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