Submit your best Storylane demo for a chance to win a trip to Japan!

Celebrating the world’s best interactive demos

The Demo Dundies are back, baby!

For one last time.This whole thing started as a bet. From us Office fans to the world with no idea if anyone would care.

But you did.

Six winners in season 1, plus a grand prize trip to Paris. Six more in season 2 and a grand prize to Italy. Safe to say we pinched ourselves a lot.

So this year, we're going out the way we always wanted to: whole new set of categories, a phenomenal panel, and a grand prize trip to Japan, for two. Because if we're going to do this one last time, we're going to do it in style!

If you've been quietly building a demo program running across every channel, a demo so well-designed it could be framed, or a story buyers can't stop watching, this is your shot. The last one we're giving away.

Come shoot your shot while you still can.

How to participate

Step 1

Build a demo on Storylane

If you're new here, don't worry - you can build it for free. Get set go on building that winning demo!

Step 2

Nominate demo in desired category

You can nominate your demo or that of your colleague's this time. Participation is limited to 2 categories. All entries can be of the same demo or unique for each category.

Step 3

Bag brownie points with a video

Feeling lucky? Post a video on Linkedin saying why you're participating in Demo Dundies and what it'd mean to win. Don't forget to use

Step 4

Sit back and wait to be crowned champion

Finalists in each category are chosen by an expert panel. Public votes then determine the winner in each category. Let the campaigns begin!

You can participate whether you're a customer or not.  
Just make sure it's built on Storylane!

Nominate Your Demo

Award categories

Six categories. Endless bragging rights.
Pick the one(s) where your demo deserves a trophy!

Nominate Your Demo

Demo Dundie for

Best Demo Strategy

For the team running demos across every channel — web, email, sales, success. Not one shiny demo, a whole motion.
Tactical. Coordinated. Dwight-approved.

Demo Dundie for

Most Innovative Use Case

For the demo that used Storylane in ways no one expected. Rule-breakers who found something the rest of us hadn't imagined. Jim-coded innovation — even we don't fully understand it.

Demo Dundie for

Best Storytelling

For the demo that turned features into a narrative buyers couldn't look away from. Story-arc commitment from open to close. Belsnickel-level mythology, but for software.

Demo Dundie for

Best Personalisation

For the demo built for one buyer, in one seat, at one moment. Designed for one prospect, denominated in their language. The Schrute Buck of demos.

Demo Dundie for

Best Hub

For the team that built a demo library buyers browse, binge, and bookmark. A curated collection, not clutter. Museum-grade.
Dwight-approved.

Demo Dundie for

Best Design

For the demo that's visually stunning. Visual polish, intentional UI, design that pulls its weight from first frame to last. The kind of demo that earns a seat in the Finer Things Club.

Demo Dundie for

Best Demo Strategy

For the team running demos across every channel — web, email, sales, success. Not one shiny demo, a whole motion.
Tactical. Coordinated. Dwight-approved.

Demo Dundie for

Most Innovative Use Case

For the demo that used Storylane in ways no one expected. Rule-breakers who found something the rest of us hadn't imagined. Jim-coded innovation — even we don't fully understand it.

Demo Dundie for

Best Storytelling

For the demo that turned features into a narrative buyers couldn't look away from. Story-arc commitment from open to close. Belsnickel-level mythology, but for software.

Demo Dundie for

Best Personalisation

For the demo built for one buyer, in one seat, at one moment. Designed for one prospect, denominated in their language. The Schrute Buck of demos.

Demo Dundie for

Best Hub

For the team that built a demo library buyers browse, binge, and bookmark. A curated collection, not clutter. Museum-grade.
Dwight-approved.

Demo Dundie for

Best Design

For the demo that's visually stunning. Visual polish, intentional UI, design that pulls its weight from first frame to last. The kind of demo that earns a seat in the Finer Things Club.

Submit your finest demo

NOMINATION FORM

Nomination locked in!Now make some noise about it. Create your personalized assets here and spread the word on social. If you're feeling extra lucky, post a video using #DemoDundies to bag some brownie points ;)

Oops! Something went wrong while submitting the form.

FAQ

Is Demo Dundies a virtual event?

Yes. You can watch from the comfort of your pajamas.

Which demos are eligible for nomination?

Any interactive demo created on Storylane within the last year. No account yet? Start for free, your demo could be the next Threat Level Midnight.

How are the winners selected?

Winners are chosen through a combination of expert panel review and public voting.

How many categories can I nominate in?

Up to 2 categories. Same demo in all 2, or a different demo per category—your call.

Is there a fee to participate?

Nope. Demo Dundies is free to enter and free to attend. The only fee you'll pay is probably having a great time.

Why can't I submit a demo built on a different platform?

We require all demos to be built on Storylane to keep judging fair. Different platforms have different capabilities, which makes apples-to-apples comparison impossible.

What's the grand prize this season?

A trip to Japan. For two. On us. Unreal, we know! But it's happening.

Grand Prize

A Japanese getaway

Think waking up to Mount Fuji from your ryokan window, onsen mornings in Hakone, temple gardens in Kyoto, and so much more.*

Meet the judges

Jan Bogaert

Senior Product Marketer

Jan is a Senior Product Marketer at HubSpot, based in Belgium. He leads go-to-market for Sales Hub, and building interactive demos is central to how he works. He brings a builder's perspective to judging, with an instinct for what actually moves deals. He's excited to see how contestants think about storytelling and the role each demo plays in the broader campaign.

Joyce Kremer

Head of Marketing

Joyce is Head of Marketing at Ingrid, a Delivery Intelligence Platform solving delivery complexity for 250+ retailers across Europe. With over a decade of experience at global brands and a background in hospitality, she builds enterprise marketing engines with personality, creativity, and a clear path to pipeline.

Amanda Groves

VP Product Marketing

Amanda leads global product marketing at Zywave, after VP roles at Enable and Crossbeam. Over 15+ years she's turned ambitious roadmaps into clear narratives and commercialization that drives real growth. A regular speaker and PMM Alliance contributor, she champions product marketing as a revenue force multiplier. Based in Pittsburgh, she's a trail enthusiast, artist, and mom, and as a Storylane brand partner, can't wait to see how contestants bring their product stories to life.

Bhavik Gandecha

Senior Director of Solutions Consulting

Bhavik connects customer insight to sharper product and research decisions. He previously led solutions consulting at Bazaarvoice on UGC and conversion strategy. A longtime Storylane advocate based in Austin, he's excited to see how contestants push interactive demos forward.

Allison Julander

Product Marketing Manager

Allison is a Product Marketing Manager at PDQ, helping IT pros understand and adopt endpoint management solutions. With a background across product marketing, digital, and UX, she specializes in turning complex technical products into clear, compelling stories that drive engagement and growth. Based in Portland, she brings a thoughtful, practical approach to connecting products with the people who use them.

Richard Meyer

GTM Engineer

Richard Meyer is a go-to-market engineer and the Team Principal/Founder of AGNB Growth (All Gas, No Brakes), a GTM operatorship for growth-stage B2B companies. He spent nearly a decade in the agency world before moving in-house to lead demand generation at a PE backed SaaS company, where he got hands-on experience building a full GTM engine from scratch. His background spans ABM, paid media, demand gen, and the MarTech and AI infrastructure that holds it all together.

Collin Mayjack

Product Marketing

Collin is a 3x founding product marketer based in Nashville, TN. He’s built PMM from the ground up at vertical and horizontal SaaS companies, with deep roots in giving tech. Currently, he leads product marketing at Sybill.

Elliott Rayner

Head of Storytelling

Elliott helps product and marketing teams turn complex products into stories that stick. He spent a decade in product at Adidas and ASICS before leading marketing at Babbel and ARION. His book, The Story Engine, and his workshops translate that experience into narratives whole companies can tell and customers actually believe.