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Celebrating the world’s best interactive demos
The Demo Dundies are back, baby!
For one last time.This whole thing started as a bet. From us Office fans to the world with no idea if anyone would care.
But you did.
Six winners in season 1, plus a grand prize trip to Paris. Six more in season 2 and a grand prize to Italy. Safe to say we pinched ourselves a lot.
So this year, we're going out the way we always wanted to: whole new set of categories, a phenomenal panel, and a grand prize trip to Japan, for two. Because if we're going to do this one last time, we're going to do it in style!
If you've been quietly building a demo program running across every channel, a demo so well-designed it could be framed, or a story buyers can't stop watching, this is your shot. The last one we're giving away.
Come shoot your shot while you still can.
For one last time.This whole thing started as a bet. From us Office fans to the world with no idea if anyone would care.
But you did.
Six winners in season 1, plus a grand prize trip to Paris. Six more in season 2 and a grand prize to Italy. Safe to say we pinched ourselves a lot.
So this year, we're going out the way we always wanted to: whole new set of categories, a phenomenal panel, and a grand prize trip to Japan, for two. Because if we're going to do this one last time, we're going to do it in style!
If you've been quietly building a demo program running across every channel, a demo so well-designed it could be framed, or a story buyers can't stop watching, this is your shot. The last one we're giving away.
Come shoot your shot while you still can.
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A grand finale, worthy of your grandest demos
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Grand Prize
A Japanese getaway
Think waking up to Mount Fuji from your ryokan window, onsen mornings in Hakone, temple gardens in Kyoto, and so much more.*
Award categories
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Demo Dundie for
Best Demo Strategy
For the team running demos across every channel — web, email, sales, success. Not one shiny demo, a whole motion.
Tactical. Coordinated. Dwight-approved.
Tactical. Coordinated. Dwight-approved.
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Demo Dundie for
Most Innovative Use Case
For the demo that used Storylane in ways no one expected. Rule-breakers who found something the rest of us hadn't imagined. Jim-coded innovation — even we don't fully understand it.
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Demo Dundie for
Best Storytelling
For the demo that turned features into a narrative buyers couldn't look away from. Story-arc commitment from open to close. Belsnickel-level mythology, but for software.
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Demo Dundie for
Best Personalisation
For the demo built for one buyer, in one seat, at one moment. Designed for one prospect, denominated in their language. The Schrute Buck of demos.
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Demo Dundie for
Best Hub
For the team that built a demo library buyers browse, binge, and bookmark. A curated collection, not clutter. Museum-grade.
Dwight-approved.
Dwight-approved.
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Demo Dundie for
Best Design
For the demo that's visually stunning. Visual polish, intentional UI, design that pulls its weight from first frame to last. The kind of demo that earns a seat in the Finer Things Club.
Demo Dundie for
Best Demo Strategy
For the team running demos across every channel — web, email, sales, success. Not one shiny demo, a whole motion.
Tactical. Coordinated. Dwight-approved.
Tactical. Coordinated. Dwight-approved.
Demo Dundie for
Most Innovative Use Case
For the demo that used Storylane in ways no one expected. Rule-breakers who found something the rest of us hadn't imagined. Jim-coded innovation — even we don't fully understand it.
Demo Dundie for
Best Storytelling
For the demo that turned features into a narrative buyers couldn't look away from. Story-arc commitment from open to close. Belsnickel-level mythology, but for software.
Demo Dundie for
Best Personalisation
For the demo built for one buyer, in one seat, at one moment. Designed for one prospect, denominated in their language. The Schrute Buck of demos.
Demo Dundie for
Best Hub
For the team that built a demo library buyers browse, binge, and bookmark. A curated collection, not clutter. Museum-grade.
Dwight-approved.
Dwight-approved.
Demo Dundie for
Best Design
For the demo that's visually stunning. Visual polish, intentional UI, design that pulls its weight from first frame to last. The kind of demo that earns a seat in the Finer Things Club.
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Meet the judges
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Jan Bogaert
Senior Product Marketer
Jan is a Senior Product Marketer at HubSpot, based in Belgium. He leads go-to-market for Sales Hub, and building interactive demos is central to how he works. He brings a builder's perspective to judging, with an instinct for what actually moves deals. He's excited to see how contestants think about storytelling and the role each demo plays in the broader campaign.
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Joyce Kremer
Head of Marketing
Joyce is Head of Marketing at Ingrid, a Delivery Intelligence Platform solving delivery complexity for 250+ retailers across Europe. With over a decade of experience at global brands and a background in hospitality, she builds enterprise marketing engines with personality, creativity, and a clear path to pipeline.
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Amanda Groves
VP Product Marketing
Amanda leads global product marketing at Zywave, after VP roles at Enable and Crossbeam. Over 15+ years she's turned ambitious roadmaps into clear narratives and commercialization that drives real growth. A regular speaker and PMM Alliance contributor, she champions product marketing as a revenue force multiplier. Based in Pittsburgh, she's a trail enthusiast, artist, and mom, and as a Storylane brand partner, can't wait to see how contestants bring their product stories to life.
Bhavik Gandecha
Senior Director of Solutions Consulting
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Bhavik connects customer insight to sharper product and research decisions. He previously led solutions consulting at Bazaarvoice on UGC and conversion strategy. A longtime Storylane advocate based in Austin, he's excited to see how contestants push interactive demos forward.
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Allison Julander
Product Marketing Manager
Allison is a Product Marketing Manager at PDQ, helping IT pros understand and adopt endpoint management solutions. With a background across product marketing, digital, and UX, she specializes in turning complex technical products into clear, compelling stories that drive engagement and growth. Based in Portland, she brings a thoughtful, practical approach to connecting products with the people who use them.
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Richard Meyer
GTM Engineer
Richard Meyer is a go-to-market engineer and the Team Principal/Founder of AGNB Growth (All Gas, No Brakes), a GTM operatorship for growth-stage B2B companies. He spent nearly a decade in the agency world before moving in-house to lead demand generation at a PE backed SaaS company, where he got hands-on experience building a full GTM engine from scratch. His background spans ABM, paid media, demand gen, and the MarTech and AI infrastructure that holds it all together.
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Collin Mayjack
Product Marketing
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Collin is a 3x founding product marketer based in Nashville, TN. He’s built PMM from the ground up at vertical and horizontal SaaS companies, with deep roots in giving tech. Currently, he leads product marketing at Sybill.
Elliott Rayner
Head of Storytelling
Elliott helps product and marketing teams turn complex products into stories that stick. He spent a decade in product at Adidas and ASICS before leading marketing at Babbel and ARION. His book, The Story Engine, and his workshops translate that experience into narratives whole companies can tell and customers actually believe.
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Madeleine Work
Director of Product Marketing
Madeleine Work is a product marketing leader with deep experience in positioning, messaging, and content strategy. She previously led marketing at PortPro and led product marketing at Chili Piper. When she's not staring at her laptop, you'll probably find her running, reading, or hanging out with her two toddlers.
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Michael Burr
Sr. Sales Enablement Manager
Michael is Senior Sales Enablement Manager at NICE, where he's evolved from presales engineering to building the company's entire interactive demo infrastructure. A longtime Storylane power user and Finer Demos Club alum, he's known for demos that work hard across the funnel, from persona-specific tours to partner onboarding and live sales. He believes mastering your tools and thinking beyond your job description is how you build an indispensable career.
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Jessica Morrison
VP of Marketing at Strivacity
Jessica leads all of marketing at Strivacity, from brand and demand gen to product marketing and GTM execution. She's passionate about helping companies tell better stories and turn great products into experiences people genuinely want to use. With 20+ years of marketing leadership in tech, she's built teams that drive growth, launch products, and improve adoption, combining strategic thinking with a deep focus on the customer journey.
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Taylor Coppock
Sr. Product Marketing Manager
Taylor Coppock turns complex identity security challenges into compelling stories and interactive product experiences. Demos are central to how SpyCloud engages customers, and Taylor specializes in creating data-driven narratives that resonate with diverse audiences. He believes the best demos guide buyers through a clear and compelling story.
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Tara Robertson
Director of Marketing
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Tara Robertson is a B2B marketer with almost 15 years experience in various marketing roles. Tara now leads the marketing team at Toronto-based ContactMonkey.
She previously ran demand gen at Chili Piper where she hosted the Demand Gen Chat podcast and wrote The Sauce newsletter. Tara is powered by pizza and negronis.
Down the memory lane
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Proud sponsors
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