How Ironscales achieved a 118% increase in views in less than a week and 15% conversion rates

Learn how Jeff, Director of Product Marketing at IRONSCALES,  created an interactive demo to promote a Beta feature, GPT-Powered Phishing Simulation Testing, resulting in:

  • 118% increase in views in less than a week and
  • 15% CTA conversion rates.
5x
Leads
3x
Sales Velocity
industry:
Cybersecurity
lOCATION:
Atlanta, Georgia, United States

Why do you think this demo worked?

👉 Showcase innovative features & demonstrate value

We showcased a feature that is innovative in the email security space. Highlighting this innovation clearly demonstrated its value to IRONSCALES users and piqued their interest in the product.

👉 Add the self-service feature tour in diverse promotion strategies and let users experience it

The team and I included the interactive tour in various promotion strategies, allowing users to have a "self-service" view of how the feature works. This approach provided flexibility and convenience, encouraging more users to explore the feature.

👉 Keep content concise and engaging

When creating this product tour, we focused on keeping it brief while showing the required steps to tell the full story. The lighthearted and conversational tone made the tour more engaging, distinguishing it from typical help documentation.

Check out the LinkedIn Story

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."
—CHRIS LANCASTER, SUPPLY CHAIN PROJECT
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How Ironscales achieved a 118% increase in views in less than a week and 15% conversion rates

Learn how Jeff, Director of Product Marketing at IRONSCALES,  created an interactive demo to promote a Beta feature, GPT-Powered Phishing Simulation Testing, resulting in:

  • 118% increase in views in less than a week and
  • 15% CTA conversion rates.
Website
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Industry
Cybersecurity
Integrations
Location
Atlanta, Georgia, United States

Why do you think this demo worked?

👉 Showcase innovative features & demonstrate value

We showcased a feature that is innovative in the email security space. Highlighting this innovation clearly demonstrated its value to IRONSCALES users and piqued their interest in the product.

👉 Add the self-service feature tour in diverse promotion strategies and let users experience it

The team and I included the interactive tour in various promotion strategies, allowing users to have a "self-service" view of how the feature works. This approach provided flexibility and convenience, encouraging more users to explore the feature.

👉 Keep content concise and engaging

When creating this product tour, we focused on keeping it brief while showing the required steps to tell the full story. The lighthearted and conversational tone made the tour more engaging, distinguishing it from typical help documentation.

Check out the LinkedIn Story

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."
—CHRIS LANCASTER, SUPPLY CHAIN PROJECT