Demo Signals

From anonymous views to qualified opportunities

Identify who's engaging with your demos, scores intent,  and alert your Sales team to high-intent leads and accounts.

Trusted by 5,000+ Sales & Marketing Teams

Signals worth acting on

When prospects spend time exploring your demos, they're showing you exactly what they care about and how ready they are to buy.

Account + Contact Reveal

Edit on-screen content and elements without code or technical dependencies

Guided demos

Filter and segment audiences by intent, firmographics, or custom criteria to build targeted lists.

Intent Scoring

Automatic Low/Medium/High classification based on engagement depth

Real-time Alerts

Configure real-time notifications on Slack, email, or Webhooks for high-value engagement

Stakeholder Tracking

See when buying committees engage. Track which features matter most to stakeholders.

Workflows

Push demo data to Clay, Zapier, or any tool. Build custom workflows that fit your process

How it works

Four steps from demo views to qualified pipeline

Know who's engaging and what they're interested in

Account Reveal identifies and enriches companies viewing your demos. Add tools like Vector for contact-level intelligence.

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Automatic intent scoring based on time spent, completion rate, features explored, and return visits. Filter audiences, create segments, and take next steps based on intent levels.

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Configure real-time notifications via Slack, email, or webhooks when high-intent accounts engage. Strike while prospects are actively evaluating your product — with all the right context.

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Push Demo Signals to Clay, Salesforce, Hubspot, or Outreach, Gong, and more. Enrich leads, trigger sequences, and sync your CRM with automated workflows.

How teams use demo signals across the buying journey

Looking for a specific workflow? Talk to us.

Book a demo

Ads retargeting

For Demand Gen

Capture demo views
Filter by firmographics and intent
Export to your LinkedIn ads platform
Retarget high-intent accounts with feature-specific messaging

Sales follow-ups

For AEs

Demo sent
Prospect engages
Intent scored High
Slack/Email alert
DR calls within 2 hours with context on what they viewed

Outbound prospecting

For SDRs & BDRs

Target accounts view demos
Auto-enrich in Clay
Personalized sequence
3x higher response rates vs. cold outreach)

Account-based selling

For AEs, ABM teams

Track buying committee formation
Identify champion (most engaged)
See when exec views demo
Time your executive outreach perfectly

Ads retargeting

For Demand Gen

Capture demo views

Filter by firmographics and intent
Export to your LinkedIn ads platform
Retarget high-intent accounts with feature-specific messaging

Sales follow-ups

For AEs

Form submission

Demo sent
Prospect engages
Intent scored High
Slack/Email alert
DR calls within 2 hours with context on what they viewed

Outbound prospecting

For SDRs & BDRs

Target accounts view demos

Auto-enrich in Clay
Personalized sequence
3x higher response rates vs. cold outreach)

Account-based selling

For AEs, ABM teams

Track buying committee formation

Identify champion (most engaged)
See when exec views demo
Time your executive outreach perfectly

Hear from our customers

4.8 Stars (1100+ Reviews)

See customer stories

The UX is fantastic — but what really drew us was the innovation
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Storylane's by far the easiest and most reliable out of other competitors.
Martin Kurowski
Product Marketing Manager
Our executive team continues to rave about how well Storylane visualizes our own tool!
Emily Elizabeth
VP Marketing
The interactive demo influenced our biggest deal yet!
Read Case Study
Intuitive, powerful, and easy to use platform.
Matt Slotten
Marketing