How Channable achieved a 27% unique click-through rate and a 66% demo completion rate

Learn how Sophie, Sr. Product Marketing Manager at Channable,  crafted an interactive demo to seamlessly introduce users to a feature in the realm of image optimization and convert them into trials, resulting in:

  • 27% unique click-through rate and
  • 66% demo completion rate.
5x
Leads
3x
Sales Velocity
industry:
Saas, eCommerce
lOCATION:
Utrecht, Utrecht, Netherlands

Why did this demo work?

Interactive demos are reshaping the way businesses engage, and here are the key insights from Channable's demo.

📌 Seamless Introduction

The demo aimed to seamlessly introduce users to the Dynamic Image Editor, providing a sneak peek into its user-friendly interface, key functionalities, and value in optimizing images for diverse purposes. This approach not only engaged viewers but also transformed them into trial participants.

📌 Strategic Placement
Prominently featured on the product landing page, the demo swiftly captured user attention, offering an immediate preview of the new feature. Acting as a gateway to a one-month trial, it strategically kindled interest and encouraged trial sign-ups, saving valuable time for the Sales team.

📌 Conversational Engagement
To make the demo appealing and engaging, a conversational tone was adopted, articulating tangible benefits and real-world advantages. This approach ensured that users not only understood the functionality but were also inspired to take action.

Check out the LinkedIn Story

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."
—CHRIS LANCASTER, SUPPLY CHAIN PROJECT
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How Channable achieved a 27% unique click-through rate and a 66% demo completion rate

Learn how Sophie, Sr. Product Marketing Manager at Channable,  crafted an interactive demo to seamlessly introduce users to a feature in the realm of image optimization and convert them into trials, resulting in:

  • 27% unique click-through rate and
  • 66% demo completion rate.
Website
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Industry
Saas, eCommerce
Integrations
Location
Utrecht, Utrecht, Netherlands

Why did this demo work?

Interactive demos are reshaping the way businesses engage, and here are the key insights from Channable's demo.

📌 Seamless Introduction

The demo aimed to seamlessly introduce users to the Dynamic Image Editor, providing a sneak peek into its user-friendly interface, key functionalities, and value in optimizing images for diverse purposes. This approach not only engaged viewers but also transformed them into trial participants.

📌 Strategic Placement
Prominently featured on the product landing page, the demo swiftly captured user attention, offering an immediate preview of the new feature. Acting as a gateway to a one-month trial, it strategically kindled interest and encouraged trial sign-ups, saving valuable time for the Sales team.

📌 Conversational Engagement
To make the demo appealing and engaging, a conversational tone was adopted, articulating tangible benefits and real-world advantages. This approach ensured that users not only understood the functionality but were also inspired to take action.

Check out the LinkedIn Story

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."
—CHRIS LANCASTER, SUPPLY CHAIN PROJECT