Deal Intelligence

Know exactly how your demos influence pipeline

Connect demo engagement to deals. Know who watched, what caught their attention, and when — across the funnel
     
    
             
    
      
           
       
Trusted by 5,000+ Sales & Marketing Teams

Deal intelligence across revenue teams

Marketing
Attribute demo engagement directly to pipeline and revenue. Bring real numbers to your next campaign review.
Sales
Know which prospects are warm before you speak to prospects.
Go into sales calls with context.
Revenue Leaders
Quantify demo-led growth in pipeline reviews. Export data, share with leadership, and make the case for more demos.

Turn demo engagement into deal-level evidence

Demo-influenced pipeline,
at a glance

Storylane pulls deals directly from HubSpot or Salesforce and shows you which opportunities had demo engagement — broken down by stage, amount, buying intent, and owner.
Real-time sync with HubSpot and Salesforce
Filter by pipeline, stage, buying intent, or deal owner
Export to CSV for QBRs and board reporting

Drill into deals.
See who engaged and how.

Click into any deal to see every contact who watched a demo — which content they viewed, how long they spent, and whether they clicked a CTA. High-intent signals surface automatically.
View individual lead engagement and watch time
Filter for engaged sessions to focus on what matters
Identify high-intent leads to prioritize follow-up

Know how many stakeholders have seen your demo

Multi-threading a deal is hard when you're flying blind. Buyer Reach tells you exactly how many contacts at an account have engaged with your demos — so you know where the gaps are.
Track buyer reach and engagement per deal
Automatic intent scoring based on buyer behavior
Sync deal metadata and custom fields from your CRM

Works with your CRM.
Out of the box.

Connect HubSpot or Salesforce in minutes. Deal data syncs automatically — no RevOps ticket required.

Hear from our customers

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Make buying easy with Storylane