The Complete Guide to Demo Automation for your SaaS Business (Updated)
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Are you still doing traditional sales demos and wondering why it's not working as it used to even a few years ago?
That's because a significant shift in the B2B buying cycle has made traditional demo practice obsolete.
Millions of revenue are locked up in the inefficiencies of the traditional sales engineering model of doing live demos. The biggest problem with this model is stretching the buying cycle and adding risks and costs to every potential deal.
A Gartner report says that "your sales reps have roughly 5% of a customer's time during their B2B buying journey. Lack of time with buyers coupled with rapidly shifting buying dynamics, fueled by digital buying behavior, is reshaping the strategic focus of sales organizations."
That's where demo automation chips in.
What is Demo Automation?
Demo automation is the process of automating the creation of product demos. It leverages interactive technology to create these product demos at scale and lets potential buyers experience your product even before purchasing.
Demo automation software is the tool that lets you create personalized automated product demos and often aids in distribution and reporting as well. Presales, Sales, and Marketing teams typically use demo automation software to prove their product's value to prospects and help them test drive it.
Demo Automation Software Key Features
- Used extensively in the pre-sales process
- Offers hands-on experience to prospects
- Is used to create customized product demos
- Integrates with third-party applications easily
- Has in-built analytics features
Who Uses a Demo Automation Software?
Demo Automation software is an important tool in the sales toolkit of Sales Solution Engineers, Sales Development Reps (SDRs), pre-sales teams, account executives, product marketers, and account-based marketers who need to regularly reach out to their prospects at the start of the sales cycle.
Advantages of Automated Demos
Automated demos help your sales team to close sales deals faster. Let's see how automated demos can fasten up the sales process.
Demos can Shorten the Sales Cycles
Hubspot found that 54% of prospects want to know how a product works on their first call with a sales representative and automated sales demos work best in such scenarios. With a tool like Storylane, you can create interactive demo videos in minutes and lead the prospect further in the decision-making process.
Improve Response Time
It's important to create a sales demo showcasing your product's latest features. If you're doing a live demo and a feature update happens after a week, you can immediately update it in your demo without creating the demo from scratch.
Avoid Manual Errors
During a live demo, your sales rep may forget to mention an important feature that might be critical for the qualified leads you're giving the demo to. But with automated sales demos, there are minimal chances for such errors to occur.
What Shifting From Live Demo to Automated Demo Means
Check out the 5 ways to increase demo bookings
The Role of Automated Demos in the SaaS Sales Cycle
An automated demo works best to highlight the product features and its unique propositions to solve the customer's business challenge. Here are a few ways automated demos come in handy during a SaaS sales cycle:
Prospecting
Automated demos are interactive and help engage with the prospects. Since prospects at this stage sit at the top of the sales funnel, sending them a pitch email with a customized product demo helps to introduce them to your product briefly and then encourages them to know more about it and how they can solve their business problems.
Qualifying
In this stage, you qualify your lead based on how well they fit your targeted persona. Automated demos also work great at this stage because you can qualify your lead without bringing in sales interventions. The most significant advantage is since the prospect gets instant access to how your products work, they are already familiar with the product features and need not wait to speak to a salesperson to get the gist of the tool. Moreover, they don't feel pressured to see the product demo and can access it at their own time and pace.
If you have a product-led growth model for your business, automated demos work perfectly because once the prospect sees it embedded on the website, the prospect might not even want to talk to sales and straightaway signup. Thus shortening your sales cycles and minimizing the time to signup.
Trial Stage
In the traditional live method, companies manually create a personalized demo environment spending a lot of time and effort from the production as well as the engineering team.
But with a tool like Storylane, you can easily create a sandbox environment at scale. Horizon Education was able to replace the need for multiple sandboxes by creating highly engaging demo leave-behinds with Storylane. These leave-behinds gave a hands on experience to their prospects, thereby creating a safe playground to explore the product in a guided way.
Check out how Storylane helped horizon education
Post-Demo Follow-ups
Once the prospect has taken the interactive demo, send them a follow-up email. Follow-up emails are important to guide your products to the next level in the sales cycle. Remember, the prospects need to become product champions to convince the internal decision-makers. As automated demos have the ability to have multiple flows built inside them, the same demo can be used to showcase the product to different decision makers, who can test their own use cases. An automated demo empowers the product champions to "sell" your product internally.
While drafting your follow-up emails, share the conversation recap, the tool's highlights, and the next step to move the deal forward.
The Need for Automated Demos
1. Diverse prospects need diverse demos
When you have a diverse range of prospects, why settle for only one demo? With automated product demos, you can create multiple demos that are tailored for your prospect based on their unique usecase.
For example, you can create separate product demos for sales, marketing, and developers' roles, showcasing to them the specific features of your product that are only useful to their role. With Storylane you can also create unique flows and checklists in your demos to showcase multiple features of your product to your viewers in a single demo. Each flow is like a product journey in itself and each checklist can contain multiple flows.
2. Save time
With automated demos, your prospects are able to instantly see the value that your product offers. By providing the ability to also customise for multiple usecases instantly, automated demos save time and shorten the sales cycle.
3. Personalization in a product demo
According to Hubspot, 98% of marketers believe customization helps you build a stronger relationship with your potential buyers. You can easily achieve that by using demo automation software. For example, Storylane creates a personalized demo experience through tokens when you need to:
Personalize Guided Steps
You can personalize your guided step content with "Text Tokens". When personalized content is provided, then your prospects will be able to relate to your demos even better.
Personalizing HTML Screens with Text Tokens
You can edit the captured HTML screens and insert dynamic text tokens to personalize the demo content.
Automated Demos Vs. Live Demos: The Difference
Demos are critical for any sales process. The better you can convince your prospect how your product can solve the problem, the higher chance you have of selling the product. But which one to choose between automated demo or live demo? If you're still in a dilemma and unable to decide, allow us to help you find the right way!
- Automated demos can be used in almost every industry for different use cases without chewing up the bandwidth of your sales team. Live demos take up the bandwidth of your sales team as well as the solutions engineering team who have to create these demos multiple times for different types of users.
- Automated demos work best during prospect discovery, lead qualification, middle of the funnel, and champion enablement. Live demos work best when the prospect is already qualified and considering purchasing your product.
- During live demos, the sales rep login to their product and showcase the product features. Now if there’re some unnecessary bugs or internet problems, it can create an embarrassing moment for the person. With automated demos, you automatically remove such friction. The same holds true if there is any data change that has happened and the sales rep is unaware or if any new releases have happened, it can be an awkward moment while in a live demo. But since the automated demo is already predefined, you’re absolutely sure of what you’re going to show.
- There are also some companies that don't prefer to talk to a salesperson. They want to just sign up and see your product. In such cases, it’s easy to reach them with an email and an interactive demo instead of conducting a long live demo call.
- Automated demos come in handy when there is more than one person at the decision-making table. For example, say the sales rep has given a demo to X. Now X’s boss Y wants to see the demo too. Traditionally, if you’re doing a live demo, you need to give separate demos to X and Y. But in an automated interactive demo, you can send the same demo to X and Y showcasing the features they need to see.
5 Tips to Make Automated Demos Work for You
Tip 1: Keep it Short and Sweet
"I recommend keeping it short and sweet. People have notoriously short attention spans, and if your demo drags on for too long, you risk losing their interest entirely.
Instead, focus on keeping your demo brief and to the point. Highlight your product or service's most critical features and benefits, and ensure they're front and center.
Avoid getting bogged down in details or trying to showcase every single feature. Remember, the goal of your demo is to pique people's interest and leave them wanting more." ------ Ann Young, CEO, Fix the Photo
Tip 2: Map the Demo With the Problem, Solution, and Benefits
"Automated demos have revolutionized how we showcase our products to potential customers. As a PMM, I can create a well-crafted demo to capture my audience’s attention. One of the major things that I am always looking for is how to communicate the benefits of the product clearly and concisely. And automated demos help me do that very easily and rapidly.
One effective tip for creating automated demos is to map the demo with the problem, solution, and benefits that your product provides. This means starting your demo by highlighting a problem your target audience is facing and then showing how your product offers a solution that addresses that problem.
Finally, focus on your product's benefits, such as increased productivity, time savings, or improved user experience. I believe that if you want to make an impact in today’s fast-paced digital landscape, automated demos are the way to do it.” ----Disha Thakkar, Senior Product Marketing Manager
Tip 3: Personalization is the key
"Personalization is key to creating a compelling user or prospect experience. One should also know the user journey thoroughly, as in demo automation, one will have a non-assisted experience. Hence, it needs to be seamless without causing friction to the user journey. ------ " Neeraj Deuskar, Product and Technology Marketing Professional.
Tip 4: Leverage Storytelling
"When automating your demos, the best approach to making them effective to help with conversions is to leverage the power of storytelling. With storytelling, your automated demo connects with the target audience, which is critical for encouraging action. A story related to the product and how it fits the needs of the target with its features can help you boost conversions." ------- Alvin Wei, Co-founder & CMO, SEOAnt
Tip 5: Focus on the Speed
Pick a tool that lets you create demos quickly. Look for two factors ----1) how many touchpoints (or screens) would be sufficient to convey your value proposition 2) how easily you are able to stitch the screens together. Ideally, a great demo automation software will let you do both these things easily and without expending a lot of time to be able to quickly share it with your prospects as well as customize them at will, whenever new releases happen. —- Anand Vatsya, Product Marketer, Storylane
Choosing the Right Demo Automation Software for Your SaaS Business
Have an Easy Learning Curve
Choose a demo automation software that is super easy to use. Ideally, you should be able to sign up and start using it immediately and not spend too much time learning how to use the tool. Look for a demo software that has simple terminology and easy navigation.
No Limitations to Sharing
Your prospect should be able to share the demo with all the decision-makers in the company without any limitations to it. For example, if you are looking to share a small demo snippet, you can share it as GIF.
You can also share the demo with a public share URL.
Ability to Update the Demo With Every New Release
Once you create a demo, you should be able to update it easily whenever new releases happen. For example, if you have created a demo this week and a new product release happens next week that is crucial for the prospect's evaluation, you should be able to update the demo easily without recreating the entire thing from scratch. At the same time, your prospect should also be able to see the new updates in the same demo.
Look for Analytics
Once you create the demo, it's important to know who is viewing it and how they're engaging with it. For example, when you know a prospect has completed watching the entire demo, you can send them a follow-up email to understand if they have further questions. You should also know if the prospect has completed the lead form, which screen they have spent the most time on, and so on.
Integration With CRM and Slack
Finally, your interactive product demo tool should be able to integrate with your existing CRM or marketing automation tools. A seamless integration will ensure all the data and analytics reports get exported to your CRM without any manual intervention.
Won't it be nice to have triggers on your Slack every time a prospect opens and watches your demo so you can do the follow-ups? So, look for an automated demo tool that offers such integration features.
Nice to Haves in a Demo Automation Software
While the above-mentioned features are super important for your automated demo tool to have, these are some good to have features:
Secure Sharing
With Storylane, all the demos that you create can be secured with an expiry date ( once expiry date and time has passed for the demo URL, then the link will no longer be accessible.) and passcode (once you set up a passcode and share the link with someone, the first thing they will see is to enter the passcode), so you can have control what you want to share with whom you want to share and for how long you want to share.
Ability to Add Video Clips
While screens are static images (can't capture real-time changes), it's always good to have the capability to add video clips in your automated demo.
Capability for Personalization
The ability to personalize your demo video depending on who your prospect is and what message you want to convey. For example, if you know X is watching your demo, you can have it started by saying Hello, X. Or maybe you want to share certain features only with Y and don't want others to watch it. You can enter a passcode so that Y can view it when they enter the passcode.
Custom Branding
If you want to have your company branding/logo in your demo video, your automated demo tool should be able to offer that capability.
Conclusion
Demo automation is vital to speed up your sales process in your SaaS business, and for this, there’s no other way than to have demo automation software in your sales toolkit. Storylane is one of the best demo automation software in the market that lets you create interactive sales demos and comes with all the capabilities we have discussed here. Still not convinced? Read how one of our customers created interactive product demos in 10 minutes and replaced their existing sandbox environment with Storylane’s demo environment.
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Related Articles
If you're in the market for demo automation software, you've likely come across Storylane and Walnut.io. This comparison should help differentiate between both platforms to guide your purchase decision.
Why customers prefer Storylane over Walnut.io
At a high level, Storylane and Walnut share several similarities. They’re both demo automation softwares that support HTML/CSS demos, browser extension-based capture, demo engagement analytics and insights, and CRM integrations.
That being said, Storylane stands out significantly when it comes to product versatility, user satisfaction, pricing flexibility, and overall platform capabilities. Here's how:
1. Flexible demo formats vs. HTML-only approach
Broadly speaking, there are two ways to capture interactive demos:
- Image/video demos: Screenshot or video-based demos with sequential steps. While they have limited interactivity, they're quick to create, load faster, and work well for specific use cases.
- HTML/CSS demos: Clickable demos that capture the product's look, feel, and interactions, allowing for editing on-screen elements such as text, data, and graphics.
Walnut focuses exclusively on HTML/CSS-based demos, which can be limiting when teams need video walkthroughs or screenshot-based demos. Storylane, on the other hand, is expressly designed for both demo formats — complete with auto-capture, annotations, guides, blurs, zooms, presenter videos, voiceovers, and more.
This flexibility puts Storylane in a significantly stronger position when it comes to scaling demos across departments and use-cases. Marketing teams can create image-based guided demos for websites, sales teams can use HTML demos for personalized experiences, and customer success can leverage video demos for onboarding.
2. Cross-functional platform vs. sales-centric tool
Walnut.io is built primarily for sales teams, which can create friction when marketing, presales, or customer success teams need to create and manage demos. The platform's focus on sales workflows makes it less accessible for other departments.
Storylane is specifically designed for horizontal adoption across the entire go-to-market organization:
- Marketing teams use it for top-of-funnel engagement
- Sales teams leverage it for personalized demos
- Presales teams rely on it for technical demonstrations
- Customer success teams implement it for onboarding and training
This cross-functional design is evident in features like Demo Hub, which allows teams to create galleries and playlists of demos that address multiple buyer personas and use cases in one place. Walnut does not offer comparable functionality.
3. User satisfaction and ease of use
User satisfaction data reveals a significant gap between the platforms. Walnut currently ranks 17th on G2's demo automation category with a satisfaction score of 32/100, while Storylane maintains substantially higher ratings with a satisfaction score of 99/100.
Storylane's intuitive interface and self-serve capabilities contribute to its higher user satisfaction. The platform's design focuses on practical usability rather than just aesthetic appeal, making it easier for teams to create, manage, and share demos without extensive training.
4. Tiered pricing vs. upfront investment
With a starting price of $9,200/year and no free tier, Walnut requires a substantial commitment upfront. This high entry point can be prohibitive for smaller teams or organizations wanting to test demo automation before making a significant investment.
Storylane’s pricing plans offer a more accessible approach with:
- A self-serve free plan that allows teams to build their first demo without financial commitment
- Tiered pricing options that grow with your needs
- More features available at lower-tier plans compared to Walnut
5. Agentic demo automation with Lily AI
One of Storylane's biggest differentiators against Walnut is Lily, our demo automation agent that helps in two critical ways:
- Easier, faster demo creation for sellers: Generate or improve demos in seconds with product-specific guides, prompt-based editing assistance, voiceovers, and more.
- Contextual demo discovery for buyers: AI-powered guidance that helps prospects navigate through demos based on their specific interests.
Lily's demo creation capabilities include:
- Create with AI: Generate complete demos with guides, voiceovers, and visual enhancements
- AI Avatars: Choose from dozens of avatars or create one of yourself for studio-quality presenter videos
- AI HTML Editor: Customize demo environments with simple prompts — no code needed
- AI Voiceovers / Translation: Access 65+ voices and 25+ languages to expand accessibility
As it stands, Walnut does not currently offer comparable AI features, putting them behind the innovation curve in the rapidly evolving demo automation space.
6. Buyer Hub and superior organization
Storylane's Buyer Hub is a flagship feature that allows teams to showcase libraries of bite-sized product demos, PDFs, videos, and more through galleries and playlists. This organization makes it easier to:
- Present relevant demos to different buyer personas
- Create curated demo experiences for various stages of the buyer journey
- Maintain a centralized repository of demos that different teams can leverage
Though Walnut supports a playlist style demo experience, its organization capabilities are relatively limited, making it challenging to manage multiple demos for different audiences and use cases.
Making your choice
Your decision ultimately depends on your priorities:
Choose Walnut if:
- Your use case is exclusively sales-focused
- You only need HTML-based demos
- You're comfortable with the higher upfront investment
Choose Storylane if:
- You need a platform that works across marketing, sales, and customer success
- You want flexibility in demo formats (HTML, video, screenshots)
- You value AI-powered creation and customization
- You prefer a more accessible pricing model with a free tier
- User satisfaction and ease of use are priorities
The bottom line
While both platforms will help you create interactive demos, Storylane offers a more versatile, user-friendly solution that scales across departments. Walnut's sales-specific approach works for certain teams, but its HTML-only focus, higher price point, and lower user satisfaction scores make it a more limited option for organizations looking to scale their demo strategy.
We encourage you to try both platforms and see the difference for yourself. Storylane's free plan makes it easy to get started without a significant commitment. If you choose to work with us, we hope the question "what's next?" excites you as much as it excites us!
If you're in the market for demo automation software, you've probably come across Storylane and Navattic. This comparison should help you differentiate between both platforms to guide your purchase decision.
Why GTM teams prefer Storylane
At a high-level, customers prefer Storylane for the product functionality, versatility, ease-of-use, commercial model, and rate of innovation.
1. Product functionality
Before diving in, here’s a quick overview of core features common to both Storylane and Navattic — really, they’re table stakes for any modern demo automation platform:
- Self-serve free plan: Build your first demo on your own, for free
- Browser extension: Chrome extension for click-based capturing
- HTML/CSS demos: Clickable, editable HTML-based demo capture
- App integrations: Your usual suspects - CRMs, Slack, Zapier, etc.
- Demo analytics: Account reveal, performance metrics, intent signals, etc.
And with that out of the way, here are a few ways Storylane stands out from Navattic...
1.1 Flexible demo formats
Broadly, there are two formats of interactive demos:
- Image demos: Screenshot or video-based demos with sequential steps. Limited scope to control on-screen elements and interactions, but quick to create and load.
- HTML/CSS demos: Clickable demos that capture the product's look, feel, and interactions. On-screen elements such as text, data, and graphics may be edited.
In their own words, Navattic only specializes in top-of-funnel HTML demos. Storylane, on the other hand, is expressly designed for both demo formats — complete with auto-capture, annotations, guides, blurs, zooms, presenter videos, voice overs, and more.
What does this mean for you? With Storylane, you have the flexibility to pick between demo formats based on your needs: image-based guided demos for your website, video demos for email campaigns, HTML demos for sandbox environments, etc.
This flexibility (coupled with the next set of differences) puts Storylane in an unequivocally stronger position when it comes to scaling demos across departments and use-cases.
1.2 Agentic demo automation with Lily AI
One of Storylane’s biggest differentiators against Navattic (and pretty much every other vendor in this category) is Lily, our demo automation agent. Broadly, Lily helps in two ways:
- Easier, faster demo creation for sellers
- Contextual demo discovery for buyers
Here’s a rundown of what you can do with Lily today:
- Create with AI: Generate or improve demos in seconds — complete with product-specific guides, prompt-based editing assistance, voiceovers, zooms, and more.
- AI Avatars: Pick from dozens of avatars or make one of yourself to generate studio-quality presenter videos. You have the option to manually record content in-app as well.
- AI HTML Editor: Customize HTML demo environments on the fly to meet ad hoc requirements. Edit text, images, and graphs with simple prompts — no code needed.
- AI Voiceovers / Translate: Choose from over 65+ voices (or record your own) and 25+ languages to expand accessibility and furnish your demos with a human touch.
As for discovery, think of Lily as a conversation product expert with as much information as your best sales person, available 24/7 to guide prospects through discovery and qualification. Coming soon.
Where’s Navattic at with all this? As it stands, they do not support any comparable features.
1.3 Demo Hub
Next up, we have Demo Hub: one of Storylane’s flagship features to address multiple buyer personas and use-cases in one place with galleries and playlists of demos. Galleries help marketers showcase a library of bite-sized product demos on their website (without overwhelming early stage prospects) while playlists help sales and presales teams share curated demo experiences with later stage prospects.
Navattic does not support any comparable feature to date. As it stands, Navattic’s response to Demo Hub is Demodash, an agency that charges as much as $2000 per demo to create demo centers for their customers.
1.4 Apps galore
Another key differentiator is Storylane's lineup of native apps. We’re the only demo automation vendors to support apps for Gmail, HubSpot, Salesforce, and Desktop (Mac).
- Try the Salesforce app, listed on the Salesforce AppExchange
- Try the HubSpot app, listed on the HubSpot marketplace
- Try the Gmail plugin
- Download the Storylane desktop app
These quality of life improvements are designed especially for sales teams to personalize and share demos without logging into Storylane (plus, easier change management is always nice).
You might be noticing a pattern here: To date, Navattic does not support this functionality — and given their focus on a limited set of use-cases, nor do we believe that they plan to. More on this next.
2. Versatility across GTM
Most demo automation vendors sell to a specific function. Saleo sells to sales. Consensus sells to pre-sales. And Navattic? Well they primarily sell to marketers. While there’s nothing inherently wrong with this approach, it can be a limiting factor when you’re looking to scale demo operations across departments and use-cases.
Storylane is specifically designed for horizontal adoption across marketing, pre-sales, sales, and even customer success, product, and development teams. The differences in product functionality highlighted above (coupled with under the radar features such as secure demo sharing and personalized links for email campaigns) are testament to this claim.
3. Ease of use
As for which demo automation software is easier to use, we’ll let numbers do the talking.
"Storylane makes it much easier to organize content with its tagging system for chapters and sections. While Navattic allows labeling, it lacks searchability and filtering capabilities, which becomes crucial when managing multiple chapters. I particularly appreciate how Storylane structures chapters with their own dedicated build sections. In contrast, with Navattic, when I created an 80-step process, it stretched into one long, horizontal sequence that required constant scrolling back and forth. Storylane's more concise organization makes me much more excited to build out product demos” - A customer when asked about how Storylane compared to Navattic
4. Commercial models
Upon initial inspection, Storylane is (slightly) more expensive per plan than Navattic. A closer look, however, reveals that we offer several features in our lower tier plans. To name a few:
- Lily AI (Available in Storylane’s free plan onwards vs unavailable on Navattic)
- Account reveal (Available in Storylane’s $40/mo plan vs. Navattic’s $1000/mo plan)
- Demo translations (Available in Storylane’s $40/mo plan vs Navattic’s $1000/mo plan)
- Demo Hub (Available in Storylane’s $500/mo plan vs unavailable on Navattic)
- Offline demos (Available in Storylane’s $1200/mo plan vs. Navattic’s enterprise plan)
- Demo coaching (Available in Storylane’s $1200/mo plan vs. Navattic’s enterprise plan)
If you really think about it, this probably translates to better bang for your buck. But what about the whole “unlimited seats” deal? Sounds great, sure — but how sustainable is it really? As your organization (and demo requirements) start to scale, it’s unrealistic to expect the same support for a 5 seat plan as a 200 seat plan. Another reason why Storylane’s value-based pricing makes more sense for the long run.
Edit: Recently, Navattic has also started capping their seats per plan. Goes to show that as a commercial model, the whole unlimited seats approach probably didn't work out as intended.
And there you have it! Both Navattic and Storylane are leading demo automation softwares — but when you break it down, it’s hard to argue against the latter. Storylane's objectively in the clear for most buying considerations: functionality, versatility, ease-of-use, and commercials.
5. On innovation - What’s next?
It may not feel like it (especially to us), but demo automation has only been around for a handful of years. As a category, we’re still in nascent stages. Unlike with established verticals such as CRMs or project management tools, it’s on younger companies like ours to innovate and push the envelope in these “early days” of demo automation.
Nitty-gritty comparisons aside, it’s worth sharing that Storylane has been at the forefront of this since day one. With category-first initiatives like self-serve PLG, Demo Hub, and more recently, Lily AI — innovation continues to be at the heart of our business. If you decide to go with Storylane, we hope the question “what's next?” excites you as much as it excites us!
From day one, our mission has been to simplify B2B buying and selling. When we launched in 2021, we recognized that product demos – a key touchpoint in most customer journeys – generated undue friction for buyers and sellers alike. From both a creation and discovery stand point, demos fell flat in terms of ease-of-use, accessibility, and scalability. This gap is exactly what we set out to close with Storylane.
A trip down Storylane
Storylane's growth has always been marked by industry-first innovations. We began by introducing interactive demos in 2022. The goal was to help teams build quick and simple demos for a range of marketing and sales use-cases. Soon enough, this put us on the map as the fastest, easiest-to-use demo automation tool in the market.
Next, in 2023, we became the first self-serve platform in our category. Here, our goal was to democratize access to demo automation for marketing, sales, and presales teams of all sizes. Today, we work with over 3000 companies ranging from early-stage startups to industry giants such as Microsoft, Gong, and Cognism.
Last year, in 2024, we recognized that one demo wasn’t going to cut it. After all, B2B purchase decisions involve multiple buyer personas, use-cases, and product lines. In such cases, it only makes sense to share multiple, context-specific demos with prospects.
After much anticipation, we launched Demo Hub; another category-first innovation designed to share multiple demos as galleries or playlists.
In 2025, Storylane goes agentic
We’ve done well to get to where we are today — but we know there’s still a ton of scope to simplify B2B buying and selling for everyone involved. We realize that:
- Sellers prefer spending their time on qualified, high-intent deals — not demo operations
- Buyers expect self-guided, context-specific product discovery — with minimal sales intervention
And so, in our attempt to address these all-too-common gaps in the buying experience, we're thrilled to announce Storylane’s boldest innovation yet: Lily, your demo automation agent.
Meet Lily: Your demo automation agent
Lily is a demo automation agent built for both buyers and sellers. She represents a fundamental shift in how we’ll be thinking about demo creation and discovery going forward, bringing in an agentic approach to Storylane’s existing line of demo automation products.
To start with, here’s what's in it for demo creators
1. Create with AI: Simply capture your product with Storylane's browser extension and leave the rest to us. Lily will create and optimize demos in a single click — complete with product-specific guides, annotations, and voiceovers.
2. AI Avatars: Pick from dozens of avatars — or make one of yourself. Share a script and generate studio-quality presenter videos in seconds. No camera, edits, or redos needed.
3. AI Voiceovers: Speak your audience’s language — literally. Generate studio-quality voiceovers in over 60 diverse voices and 25 languages.
4. AI HTML Editor: Customize demos on the fly to meet your prospect's unique needs. Edit text, images, and graphs with just simple, code-free prompts — Lily does the rest.
But wait…there’s more
All this? Just the beginning.
In March, Lily will evolve to support autonomous, contextual demo discovery for buyers. Imagine prospects exploring your product, right on your website, through intelligent conversations with Lily — getting exactly the information they need, when they need it — without any of the friction associated with traditional sales touchpoints.
In short, Lily will be a 24/7 tour guide — equipped with as much product knowledge as your best sales rep — to support buyers with contextual, self-serve product discovery.
Looking ahead: sales enablement & beyond
As we launch Lily, we're more committed than ever to our founding mission: eliminating friction in B2B buying and selling. We believe agentic demo automation represents the next frontier in B2B sales enablement, moving beyond static product demos to intelligent product experiences.
To our customers who've been part of this journey – thank you. Your feedback and trust have been instrumental in shaping not just Storylane, but the future of demo automation. And to those considering how to make their demo experience more effective and engaging – welcome to the era of agentic demo automation.
The future of product demonstrations is here, and we couldn't be more excited to help you tell your product's story in ways never before possible.
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