What is a Sandbox Environment and How to Create One?

What is a Sandbox Environment and How to Create One?

Harry Mckay
October 12, 2022
4 Min
min read

Think of a dedicated space where you can build or test a new feature before making it live in your software.

You can test it without affecting the actual product and remove it if anything goes wrong. 

No harm done! 

Wouldn’t it be great if you could test parts of your software without disrupting the day-to-day operations of your business?

It’s possible with a sandbox environment.

What is a sandbox environment?

Imagine testing out a specific feature or change in your product without worrying about affecting other parts of it. That’s what a sandbox environment is. It’s like a different version of your production environment, where you can do anything you want without worrying about breaking anything else.

The sole purpose behind this sandbox environment is to allow you to test out

new features and changes in a safe place before deploying them to your production environment. 

Moreover, a sandbox environment is also called an “experimentation space” because it allows you to experiment with different ideas without worrying about affecting other parts of your product. When it comes to sales, a sandbox environment or proof of concept (POC) is essential. It lets you show that the product or concept fulfills customer requirements as well as provides a strong business case for adoption.

Benefits of a demo sandbox environment

Although a demo environment's primary benefit is giving the first-hand experience of your product, it has multiple uses. 

Some of the benefits include:

1. Gives insights into the product

A sales demo environment lets you showcase your product in the best light possible, as it covers all the features and pushes the user to explore it individually. By doing so, your prospects can experience the features that resolve their pain points.

2. Creates a user-friendly experience 

Creating a demo environment for your prospects can help them familiarize themselves with your product and its features. Your product demo will allow them to experiment with different functions on their own and move further into the sales cycle if they are satisfied with the outcome of your product demo. It helps them understand how to use your solution better and even enhances their knowledge. 

3. Eliminates risks 

If you are not using a demo environment and live product demo, you may miss out on showing important information that might have eased the decision-making process for your prospects. 

Also, your prospect may not understand how your product works or can get confused with the multiple features available. This can lead them to believe that they are not getting what they want and could lose interest in your solution. 

But when you stick with an interactive product demo, you can design it to recreate your demo environment and allow your prospect to explore it for their business usecase. 

4. Improved collaboration

A demo environment allows your sales team to collect data on how a prospect interacts with your product demo. This helps your team collaborate and create better product demos that better engage your prospects. 

How do you create a sandbox environment?

When it boils down to creating a sandbox environment for testing your product before it reaches your end user, you can create a demo environment to understand and tailor your product demos for prospects. A demo environment is a clone of your existing product that helps you to know which parts of your product resonate with different prospects. 

Building a demo environment demands time and effort, along with having an engineer involved in its creation and maintenance process. This makes it all the more important to have a no-code demo editor in your toolkit so you can setup a sandbox environment for your demos in minutes. 

Using this replica, your sales team can show a live interactive demo. The advantage is that you can create personalized demos to be in sync with your prospect's needs. A demo environment allows your sales team to create a specific scenario and show your product in action in solving your prospect's problems. 

With Storylane, you can create your personalized and interactive product demo with just a few clicks. 

Below are the 4 steps to create a sandbox envrionment:

Step 1: Capture essential parts your product 

Storylane comes with a browser extension that allows you to capture all your product pages. The captured pages will be automatically saved in the Storylane app. 

You can organize, copy, and delete the captured pages as you see fit. 

Step 2: Customize demos with a no-code editor

The next step is to customize the product screens as per your requirements. Worrying about coding skills? 

Not anymore! Storylane has a no-code editor that lets you customize your product screens without running into any coding problems. You can alter any element on the product screens, swap images, blur certain elements, add a new element, and more. 

The best part is that you can deliver a personalized demo to every person that displays their name and company name. Storylane offers an auto-personalization feature that auto-personalizes your demo by pulling the prospect’s information from your CRM. 

You also have multiple options to create your interactive demo rather than using a generic product demo for all prospects. 

Based on the use case of your prospect, you can select any widget and start customizing it to fit your objectives.

Step 3: Publish and share demos

You can get a link to share it across your email campaigns, and social media channels or embed it in your website. In all these cases, you can give a chance to your prospect to experience your product and how it can fit into their existing workflow. 

If your prospects understand the importance of having your product in their tool stack, they are more likely to convert. 

Your sales team can take advantage of the demo environment, show the prospect, and give the actual time application rather than providing an hour-long sales pitch. 

Step 4: Analyze, optimize, and improve product demo

Publishing your product demo is just one aspect of creating product demos. By utilizing demo analytics, you can uncover the entire picture of how your prospects react to your demo. 

With these insights in hand, your sales team can optimize and bring the best to the table every time. 

The result?

More conversions with shorter sale cycles! 

Make the best use of your demo environment.

A demo sandbox environment provides a prospect with a quick insight into how your product works in real-time to solve their problem, enabling them to experience its value. When you create a demo environment, they can dive deeper into your solution, and immerse themselves in the actual experience. 

By creating a sandbox environment for your product demos, you are able to customize the product experience for your prospects, without the added complications of having engineering time and effort invested into this. 

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