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All Tutorials /Convertkit

How to Set Up Email Confirmation ConvertKit

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to enable email confirmation on your ConvertKit landing page.

Quick summary

Setting up email confirmation in ConvertKit ensures every new subscriber verifies their address before joining your list, improving email deliverability and building a genuinely engaged audience. This process is managed through the Landing Pages & Forms settings, where you can enable and customize the incentive confirmation email in just a few clicks.


Steps

  1. Go to the Grow tab in your ConvertKit dashboard.
  2. Select Landing Pages & Forms from the menu.
  3. Select the Landing Page you want to edit.
  4. Click on the Settings tab within the landing page editor.
  5. Under the Incentive section, toggle on Send incentive email to enable the confirmation email.
  6. Click Edit Email Contents to open the email editor.
  7. Customize the subject line and message body of the incentive email.
  8. Modify the message to encourage subscribers to click the confirmation button.
  9. Ensure the Confirm Subscription button is included in the email.
  10. Click Save to apply your changes.
  11. Completing these steps gives you a verified subscriber list, improving email deliverability and engagement rates.

📌 Why this matters

Email confirmation in ConvertKit is essential for creators and marketers who want a verified, high-quality subscriber list. By enabling the incentive confirmation email on landing pages and forms, you ensure that only genuinely interested subscribers join your list, which directly improves email deliverability rates and reduces spam complaints. A double opt-in workflow also helps maintain compliance with email marketing regulations such as GDPR and CAN-SPAM. Ultimately, setting up email confirmation in ConvertKit leads to stronger engagement metrics and a more responsive audience for your campaigns.
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