How to Create Automated Welcome Email ConvertKit

Updated on:

May 12, 2026

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Use this interactive demo to learn how to set up an automated welcome email sequence in Kit.

Quick summary

This tutorial shows how to create an automated welcome email in Kit (formerly ConvertKit) using the Sequences feature. By the end, new subscribers will automatically receive a personalized onboarding email as soon as they join your list.

Steps

Go to the Send tab in the Kit dashboard.
Select Sequences from the navigation menu.
Click + New Sequence to start building your sequence.
Choose a template for your new sequence.
Inside the sequence editor, click on the first email and add a subject line.
Write a friendly, engaging message introducing yourself and your brand.
Customize the send time for the welcome email.
Click Preview to verify your automation email looks correct.
Click Publish to activate the sequence so new subscribers receive the email automatically.

📌 Why this matters

Automated welcome emails are one of the highest-performing touchpoints in email marketing, often achieving open rates two to three times higher than regular broadcasts. Kit's Sequences feature lets creators and businesses instantly deliver a personalized first impression to every new subscriber without any manual effort. Setting up a welcome sequence in Kit ensures consistent onboarding, builds audience trust from day one, and lays the foundation for long-term subscriber engagement. For anyone growing an email list, automating this first email is a foundational step toward scalable, relationship-driven marketing.

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