A drip campaign is a series of automated messages sent on a predefined schedule to nurture leads. In Customer.io, these are built using a simple sequence of message and delay blocks.
- On your Customer.io main dashboard, click Campaigns in the left sidebar.
- Start building a new campaign by clicking on the Create Campaign button.
- Click Untitled at the top-left to name your campaign.
- Click the Trigger block and select Attribute or Segment to define who enters the drip.
- Click the + Build button and drag and drop a Push Notification or SMS block to send an immediate welcome message.
- Click the Time Delay block once it's on the canvas to specify the duration.
- Drag and drop your next message block (like Email or Survey...) directly below the delay you just configured.
- When done with the configuration, click on the Start Campaign button.
- Choose Current people and future additions to include everyone who matches now, plus anyone who qualifies later.
- Click again on Start Campaign to launch your automated series.
