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How to Link Instagram to Mailchimp

Updated on:
May 8, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect your Instagram account to Mailchimp.

Quick summary

Linking Instagram to Mailchimp lets you display your Instagram content directly inside email campaigns using Instagram Content Blocks. This integration is set up through the Integrations panel in your Mailchimp dashboard in just a few clicks.


Steps

  1. On your dashboard, go to Integrations in the left column.
  2. Search for Instagram using the search bar in the Integrations page.
  3. Select Instagram Content Blocks from the list of integration options.
  4. On the Instagram Content Blocks page, click Connect to begin linking your account.
  5. Upon redirection, log into your Instagram account to complete the connection with Mailchimp.

📌 Why this matters

Connecting Instagram to Mailchimp allows marketers to automatically pull Instagram content into email campaigns, keeping emails visually fresh without manual effort. The Instagram Content Blocks integration bridges social media and email marketing, helping brands maintain a consistent visual identity across channels. This saves time for email designers and increases engagement by surfacing real social proof directly inside newsletters. For any business actively posting on Instagram, this integration turns existing content into a powerful email marketing asset.
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