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All Tutorials /Mailchimp

How to Integrate BigCommerce with Mailchimp

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect your BigCommerce store with Mailchimp.

Quick summary

Integrating BigCommerce with Mailchimp lets you sync your store's customer data directly into Mailchimp so you can run targeted email marketing campaigns. The process takes just minutes using the BigCommerce App Marketplace and requires no coding knowledge.


Steps

  1. Navigate to the left-side panel and click 'Apps' to access the integration marketplace.
  2. Visit the BigCommerce App Marketplace by tapping the marketplace button.
  3. Search for 'Mailchimp' and select it from the search results.
  4. Tap 'Get This App' to proceed to the Mailchimp app page.
  5. Click the 'Log In' button to authenticate your BigCommerce account.
  6. Tap 'Install' to begin the integration process.
  7. Tick the checkbox to agree with the terms, then click 'Confirm' to continue.
  8. Click 'Connect' to initiate the connection between the two platforms.
  9. Enter your Mailchimp credentials and click 'Log In' to proceed.
  10. Tap 'Allow' to grant the necessary access and permissions to Mailchimp.
  11. Input the required sync configuration details, then click 'Start Sync'.
  12. Your BigCommerce store is now fully integrated with Mailchimp and ready for email marketing.

📌 Why this matters

Connecting BigCommerce with Mailchimp enables e-commerce merchants to automatically sync customer purchase data, segments, and contact lists between their online store and email marketing platform. This integration eliminates manual data exports, ensuring your Mailchimp audiences stay up to date in real time so you can send personalized campaigns, abandoned cart emails, and product recommendations. For BigCommerce store owners looking to grow revenue through targeted email marketing, this native integration is the fastest way to unify your commerce and marketing data without any custom development.
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