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All Tutorials /Slack

How to Integrate Slack with MailChimp

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect MailChimp to your Slack workspace in minutes.

Quick summary

The Slack and MailChimp integration lets teams receive email campaign notifications directly in a Slack channel, enabling faster collaboration on marketing performance. Setting it up takes just a few clicks — from adding the MailChimp app in Slack to authenticating your account and selecting a notification channel.


Steps

  1. Click on the '+Add apps' section in the left sidebar of your Slack workspace.
  2. In the search bar, type 'Mailchimp' and select the Mailchimp app from the results.
  3. Click the 'Add to Slack' button to begin installation.
  4. Go to 'Authentication' and click 'Authenticate your MailChimp account'.
  5. Select 'Allow' to grant MailChimp access to your Slack workspace.
  6. Use the drop-down menu to select a Slack channel where MailChimp notifications will be posted.
  7. Click 'Add MailChimp Integration' to confirm and complete the setup.
  8. Your integration is live — your team can now stay informed about email marketing activities and campaign performance without leaving Slack.

📌 Why this matters

Integrating Slack with MailChimp brings email marketing activity directly into your team's communication hub, eliminating the need to switch between platforms to track campaign performance. Teams can receive real-time MailChimp notifications — including subscriber updates and campaign results — inside dedicated Slack channels, enabling faster decision-making and collaboration. This integration is especially valuable for marketing and growth teams who need to act quickly on audience feedback and campaign data. Connecting MailChimp to Slack streamlines cross-functional workflows and keeps everyone aligned on email marketing outcomes without leaving their primary workspace.
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