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How to Integrate Intercom with Google Analytics

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect Intercom to Google Analytics in minutes.

Quick summary

This tutorial shows how to integrate Intercom with Google Analytics using the built-in App Store inside Intercom Settings. By completing the authorization and configuration steps, you can start tracking Intercom conversation data alongside your Google Analytics metrics.


Steps

  1. Head over to the left-side panel, then click Settings.
  2. Select Integrations from the list of options.
  3. Click App Store to proceed.
  4. Search for Google Analytics and select it from the recommended matches.
  5. Click Install Now to begin the installation.
  6. Tap Authorize Access to accept the terms and grant the necessary permissions.
  7. Click the Go To Settings option to configure the integration.
  8. Select your preferred integration configuration and click Save Settings.
  9. Your Intercom account is now successfully integrated with Google Analytics.

📌 Why this matters

Integrating Intercom with Google Analytics allows support and marketing teams to unify conversation data with website behavior in a single analytics view. This connection helps businesses measure how customer support interactions influence user journeys, conversion rates, and retention. By linking Intercom events directly to Google Analytics, teams gain actionable insights that improve both support quality and campaign performance. It is an essential setup for any data-driven team looking to track the full customer lifecycle across communication and web analytics platforms.
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