How to Create New Audience in MailChimp

Quick summary

Mailchimp lets you add new audience contacts either one at a time or in bulk using file upload, third-party service import, or copy-paste — all from the Audience dashboard. Each method lets you assign tags, set subscription status, and organize contacts immediately after adding them.

Steps

1. In the Audience dropdown menu, select All contacts.
2. On the Audience page, go to Add contacts and choose Add a subscriber to add a single contact, or Import contacts to add in bulk.
3. Fill out the email, name, address, phone number, and birthday for your new contact.
4. Add relevant tags to categorize and organize the contact within your audience.
5. Review the permission checkboxes and click Subscribe to save the new contact.
6. For bulk upload, navigate to Audience > All contacts in the left column.
7. Under the Add contacts tab, click Import contacts.
8. Select Import from another service and click Continue to bring in contacts from an external tool.
9. Choose the source tool and click Done to confirm the import source.
10. Select Upload a file to import a CSV or TXT file of contacts, then click Continue.
11. Upload your contacts using one of the available methods and click Continue to organize.
12. Alternatively, select Copy and Paste and click Continue to enter contacts manually.
13. Paste or type your contacts and click Continue to Organize.
14. Select the target audience and set the subscription status for the imported contacts.
15. Pick or create tags to categorize your imported contacts.
16. Review all contact information and click Finalize import to complete the bulk upload.