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How to Create Link Triggers ConvertKit

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to set up link triggers using Automations Rules in Kit.

Quick summary

Link triggers in Kit let you automatically perform an action whenever a subscriber clicks a specific URL inside your emails. By setting up a rule under Automations, you can tag subscribers, add them to sequences, or trigger other workflows based on their click behavior.


Steps

  1. Navigate to the Automations section from the Kit dashboard.
  2. Select Rules from the Automations menu.
  3. Click + New rule to create a new automation rule.
  4. Under Trigger, select Clicks a link as the trigger type.
  5. Provide a descriptive name for your link trigger.
  6. Paste the destination URL into the empty field.
  7. Select the action you want to happen when the link is clicked.
  8. Click Save to finalize your link trigger.

📌 Why this matters

Link triggers in Kit enable creators and marketers to automate subscriber actions based on real click behavior inside emails. When a subscriber clicks a tracked URL, Kit can instantly apply tags, enroll them in a sequence, or fire any other automation — without any manual work. This makes link triggers a powerful tool for behavioral email segmentation, allowing you to send the right follow-up to the right audience at exactly the right moment. For anyone building advanced email marketing funnels, link triggers turn passive clicks into meaningful, automated engagement.
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