Quick summary
Custom properties in Klaviyo let you store unique profile data beyond default fields, enabling more precise audience segmentation and personalized marketing. You can add a custom property directly from any customer profile in the Klaviyo Audience section in just a few clicks.
Steps
- Navigate to the Audience section in Klaviyo, where all your customer data lives.
- Open Profiles to view individual customer data and engagement history.
- Click a sample profile to open the customer details and access property customization options.
- Click Add custom property to enhance the profile with additional data for better segmentation.
- Select where to add the new custom property information within the profile.
- Specify the value for the customer's property, such as location data.
- Click Add profile property to save the new data and update the customer profile.
- Confirm the success notification — your custom profile property has been created in Klaviyo.
