How to Create Newsletter in Klaviyo

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Creating a newsletter in Klaviyo is a straightforward process. Here's a step-by-step guide to help you create and send your first email newsletter:

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1. Navigate to the 'Campaigns' section to manage your email marketing initiatives.
2. Click 'Create campaign' to start building your new marketing campaign.
3. Input a name that helps your team identify this campaign.
4. Select 'Email' as your campaign channel to reach customers' inboxes.
5. Assign appropriate category tags to segment your campaigns.
6. Move forward with your campaign setup.
7. Choose your recipient list to determine who receives this campaign.
8. Proceed to the next step in your campaign creation process.
9. Add a text block to communicate your message effectively.
10. Customize this text block with your campaign's main message.
11. Enhance visual appeal with a background color that matches your brand.
12. Select a background color that complements your sleep product theme.
13. Customize button text to create urgency and drive clicks.
14. Enhance your campaign with visuals that showcase your sleep products.
15. Choose this engaging GIF to demonstrate relaxation benefits.
16. Confirm your image selection to incorporate it into the email.
17. Enhance your campaign with more engaging campaign contents.
18. Click 'Preview & test' to review how your email will appear to recipients before sending.
19. Customize your email message and proceed to campaign delivery options.
20. Choose when to deliver your sleep product campaign.
21. Launch your campaign immediately to reach customers now.
22. Click 'Send now' to confirm your decision to launch the sleep product campaign.