How to Create Newsletter in Klaviyo

Quick summary

Creating a newsletter in Klaviyo involves setting up an email campaign, designing your content with text blocks and images, and choosing when to send or schedule delivery to your subscriber list.

Steps

1. Navigate to the Campaigns section to manage your email marketing initiatives.
2. Click Create campaign to start building your new marketing campaign.
3. Input a campaign name that helps your team identify this campaign.
4. Select Email as your campaign channel to reach customers' inboxes.
5. Assign appropriate category tags to segment your campaigns.
6. Click Continue to move forward with your campaign setup.
7. Choose your recipient list to determine who receives this campaign.
8. Click Next to proceed to the next step in your campaign creation process.
9. Add a text block to communicate your message effectively.
10. Customize the text block with your campaign's main message.
11. Add a background color to the text area that matches your brand.
12. Select a background color that complements your campaign theme.
13. Customize button text to create urgency and drive clicks.
14. Click Select image to enhance your campaign with product visuals.
15. Choose an engaging GIF or image to demonstrate your product benefits.
16. Click Select to confirm your image selection and incorporate it into the email.
17. Add more campaign content to further engage your audience.
18. Click Preview & test to review how your email will appear to recipients before sending.
19. Customize your email message and click Next to proceed to campaign delivery options.
20. Click Schedule or send to choose when to deliver your campaign.
21. Select Send now to launch your campaign immediately and reach customers.
22. Confirm by clicking Send now to finalize and launch the campaign.