How to Create an API key in Brevo

Updated on:

April 6, 2026

By:

Madhav Bhandari

Use this interactive demo to learn how to create an API key in Brevo.

‍

Here's how to do it:

‍

Log into your Brevo account and click the top-right corner of the dashboard.
Select "SMTP & API" from the dropdown menu to access integration options.
Go to the "API Keys" tab where you'll manage your access credentials.
Click the "Generate a new API key" button to start generating your unique API access key.
Give your API key a descriptive name (like "Website Integration" or "CRM Connection") then click "Generate."
Your new API key will appear on screen – copy it immediately!

📌 Why this matters

Creating an API key lets you connect Brevo with other tools like your website, CRM, or marketing automation platform to send emails programmatically.

Beyond basic integrations, this opens up sophisticated workflows - you can trigger personalized email sequences based on user behavior, sync contact data in real-time, or build custom dashboards that pull email metrics directly into your analytics tools. Each API key can be named and managed separately, so you can track which integrations are performing and revoke access instantly if needed.

Your product deserves an interactive demo

Start free

Brevo Wordpress Integration

How to Integrate Brevo with vTiger

How to Integrate Brevo with URL-Shortener