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All Tutorials /Brevo

Brevo Wordpress Integration

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect WordPress to Brevo using a Zapier automation.

Quick summary

The Brevo WordPress integration via Zapier lets you automatically sync WordPress data — such as new posts, comments, or user signups — directly to your Brevo contact lists without any manual work. Setting up this Zap takes just minutes and eliminates the need to manually export or import data between the two platforms.


Steps

  1. Log in to Zapier, click "Create", and select "Zaps" to begin building your automation.
  2. Click "Trigger" to open the trigger configuration panel.
  3. Search for WordPress in the app search and select it as your trigger app.
  4. Choose a trigger event such as "New Post", "New Comment", or "New User" depending on what you want to monitor.
  5. Connect your WordPress account and select the specific site you want to monitor.
  6. Add Brevo as the Action App in the next step of your Zap.
  7. Select a Brevo action event such as "Add or Update Contact" or "Send Email".
  8. Connect your Brevo account to authorize the integration.
  9. Map WordPress data fields — such as post title, author, or commenter email — to the corresponding Brevo fields.
  10. Run a test to verify that WordPress data syncs correctly with Brevo.
  11. Click "Publish" to activate your Zap and start the live automation.

📌 Why this matters

Connecting Brevo to WordPress via Zapier enables marketers and site owners to automatically add or update Brevo contacts whenever a new post is published, a comment is submitted, or a user registers — eliminating manual data entry and reducing the risk of list gaps. This WordPress-to-Brevo automation ensures your email marketing lists stay current in real time, so you can trigger targeted campaigns the moment a subscriber interacts with your site. For teams using Brevo as their email and CRM platform, this integration is a critical workflow that turns passive WordPress activity into actionable marketing data without requiring any code.
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