How to Check Backlinks Using SE Ranking

Quick summary

SE Ranking's Backlink Checker lets you instantly audit any domain's backlink profile, including referring domains, anchor texts, toxic links, and page-level link data. The tool also includes a Backlink Gap Analyzer to reveal competitor backlinks you're missing, making it essential for any off-page SEO strategy.

Steps

1. Navigate to the Backlink Checker tool in the left-hand menu.
2. Enter your domain or URL in the Search field at the top.
3. Hit Search to view key metrics including Domain Trust, Page Trust, Anchor texts, and counts of broken and toxic backlinks.
4. Review the Dynamic section to track new and lost referring domains and backlinks over time.
5. Open Detailed Reports from the left-side menu for a deeper breakdown.
6. Check the Referring Domains report to see all active, new, and lost domains linking to your site with key metrics.
7. View the Backlinks Report to list all your backlinks, including Active, New, and Lost backlinks.
8. Use the Anchor Text report to identify the most common anchor texts across your backlinks and referring domains.
9. Explore the Pages report to see which pages on the analyzed domain receive backlinks.
10. In the Pages report, review the number of backlinks and referring domains for each individual page.
11. Check the IPS report to view the total number of IP addresses and subnets linking to the analyzed domain across various locations.
12. Use the Backlink Gap Analyzer to compare your backlink profile with up to five competitors.
13. Analyze Referring Domains your competitors have that you currently lack.
14. Identify individual competitor backlinks you're missing to uncover new link-building opportunities.