Here’s a quick guide on heatmaps for landing pages and how it gives you better visibility of website visitors' behavior:
- Head over to your heatmaps account Heatmaps on the left sidebar and select a device type.
- To get started, Create a Conditional Screenshot.
- Look for red boxes around elements (auto-rectangles)
- These are automatically identified as areas that had interactions.
- You get key signals like: Clicks, Purchases, Revenue generation, Visibility, etc.
- The faint dots are the areas visitors interacted with.
- You also get the stats for the Images present on your page. This helps you optimize for image placements on your key pages.
- Likewise, you also get stats for Buttons. it helps you go deep down to find out the conversions and purchases as well.
