Quick summary
Heatmap is an on-site analytics platform that links revenue data to every element on your website, helping e-commerce brands make smarter conversion rate optimization decisions. By creating conditional screenshots and reading auto-detected interaction zones, marketers can pinpoint exactly which clicks, images, and buttons are driving purchases.
Steps
- Navigate to Heatmaps in the left sidebar and select your preferred device type to begin analysis.
- Click Create a Conditional Screenshot to capture a targeted snapshot of your page for heatmap analysis.
- Review the auto-rectangles — red boxes automatically drawn around elements that recorded visitor interactions.
- Examine key signals including Clicks, Purchases, Revenue generation, and Visibility for each element.
- Identify visitor interaction zones by reviewing the faint dots that mark where visitors engaged on the page.
- Check Image placement stats to optimize the position of images on your highest-value pages.
- Review Button stats to drill into per-button conversions and purchases data.
