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How to Add Tags in ConvertKit

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to bulk-tag subscribers in ConvertKit in minutes.

Quick summary

Adding tags in ConvertKit lets you segment your subscriber list for more targeted email campaigns. Use the Bulk Actions menu to apply a tag to multiple subscribers at once in just a few clicks.


Steps

  1. Go to the Grow tab in your ConvertKit dashboard.
  2. Select Subscribers from the Grow menu.
  3. Select the subscribers you want to tag from your subscriber list.
  4. Click the Bulk Actions dropdown menu.
  5. Select Add Tag from the dropdown options.
  6. Choose a tag from the available options to apply it to your subscribers.
  7. Click Save to confirm and apply the tag.

📌 Why this matters

Tagging subscribers in ConvertKit is essential for effective email list segmentation and personalized marketing. By applying tags in bulk, creators and businesses can instantly group contacts by interest, behavior, or purchase history — enabling more relevant, automated email sequences. ConvertKit's tagging system helps increase open rates, reduce unsubscribes, and drive higher conversions by delivering the right message to the right audience at the right time.
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