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Brevo Odoo Integration

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect Odoo CRM with Brevo using an automated Zapier workflow.

Quick summary

The Brevo Odoo integration via Zapier lets you automatically sync new leads from Odoo CRM into Brevo as contacts or email recipients. Setting up this Zap takes minutes and eliminates manual data entry between your CRM and email marketing platform.


Steps

  1. Log in to Zapier, click "Create", and select "Zaps" to begin building a new automated workflow.
  2. Click "Trigger" to open the trigger configuration panel.
  3. Search for Odoo in the app selector and select Odoo CRM as your trigger app.
  4. Select "New Lead" as the trigger event to track new opportunities entering your sales pipeline.
  5. Connect your Odoo account when prompted and select the specific module you want to monitor.
  6. Click "Action" and search for Brevo to add it as the action app.
  7. Select an action event such as "Add or Update Contact" or "Send Email".
  8. Connect your Brevo account when prompted using your API key from Brevo's integration settings.
  9. Map Odoo data fields — such as name, email, and phone — to the corresponding Brevo fields to ensure accurate data transfer.
  10. Run a test to verify that Odoo data syncs correctly with Brevo.
  11. Click "Publish" to activate your Zap and enable the live automation.

📌 Why this matters

Connecting Brevo and Odoo CRM through a Zapier integration allows sales and marketing teams to automatically pass new leads from Odoo directly into Brevo contact lists, eliminating manual data entry and reducing response time. This automation ensures that every new CRM lead is immediately enrolled in the right email marketing sequence, improving lead nurturing and conversion rates. For businesses using Odoo as their ERP and Brevo as their email platform, this no-code Zap bridges the gap between sales pipeline management and targeted marketing campaigns without requiring any developer involvement.
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