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Mailerlite Wordpress Integration

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect WordPress to MailerLite using a Zapier automation.

Quick summary

This demo shows how to integrate MailerLite with WordPress using a Zapier Zap, so that WordPress events like new posts or new users automatically create or update MailerLite subscribers without any manual effort.


Steps

  1. Log in to Zapier and click "Create" then "Zaps" to begin building your automation.
  2. Click "Trigger" to define which WordPress event will initiate the automation workflow.
  3. Select "WordPress" as the trigger app.
  4. Choose a trigger event such as "New Post" or "New User" to specify what activates the Zap.
  5. Connect your WordPress account and select the site you want to monitor.
  6. Add MailerLite as the Action App in the Zap editor.
  7. Select an action event such as "Create or Update Subscriber" to define what MailerLite does when triggered.
  8. Connect your MailerLite account to authorize the integration.
  9. Map WordPress data — such as post title, author, or user email — to the corresponding MailerLite subscriber fields.
  10. Run a test to verify that WordPress events correctly trigger MailerLite actions.
  11. Click "Publish" to activate your Zap and enable the live WordPress-to-MailerLite automation.

📌 Why this matters

Connecting WordPress to MailerLite via Zapier eliminates the need to manually add or update email subscribers when content or user activity changes on your site. This integration enables content-driven email automation — for example, automatically subscribing a new WordPress user to a MailerLite list or tagging a subscriber when a new post is published. For bloggers, marketers, and content teams, this workflow ensures your email list stays in sync with your WordPress activity in real time. It reduces data entry errors, accelerates list growth, and lets you focus on creating content rather than managing contacts.
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