Google Forms Mailerlite Integration

Quick summary

This tutorial shows how to connect Google Forms to MailerLite using a Zapier automation so that every new form response instantly creates or updates a subscriber in your email list — no manual data entry required.

Steps

1. Log in to Zapier and click "Create" then "Zaps" to begin building your automation.
2. Click "Trigger" to open the trigger configuration panel.
3. Select "Google Forms" from the app options as your trigger app.
4. Choose "New Form Response" as your trigger event to fire the Zap on each submission.
5. Connect your Google account to give Zapier access to your forms.
6. Select the specific Google Form you want to monitor for new responses.
7. Test the trigger to confirm Zapier can detect new form submissions correctly.
8. Click "Action" and search for MailerLite to set it as your action app.
9. Select an action event such as "Create or Update Subscriber" to add Google Forms respondents to your email list.
10. Connect your MailerLite account when prompted to authorize the integration.
11. Map your Google Forms fields — email, name, and responses — to the corresponding MailerLite subscriber fields and groups.
12. Run a test to verify that Google Forms data is properly syncing with your MailerLite account.
13. Click "Publish" to activate your Zap and go live.