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Mailerlite Facebook Integration

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to sync Facebook leads directly into MailerLite via Zapier.

Quick summary

The MailerLite Facebook integration via Zapier automatically adds new Facebook Lead Ads contacts to your MailerLite subscriber list without manual data entry. Setting up this Zap takes under ten minutes and ensures every lead captured on Facebook is instantly available for email marketing follow-up.


Steps

  1. Log in to Zapier and click "Create" then "Zaps" to begin building your automation.
  2. Click "Trigger" to define what event from Facebook will start your automation.
  3. Select "Facebook Lead Ads" as the trigger app.
  4. Choose "New Lead" as your trigger event.
  5. Connect your Facebook account and choose which lead form to monitor, then test it to confirm Zapier can detect new leads.
  6. Add MailerLite as the Action App.
  7. Select an action event, such as "Create or Update Subscriber".
  8. Connect your MailerLite account to authorize the integration.
  9. Map Facebook lead data — including name, email, and phone number — to the corresponding MailerLite subscriber fields.
  10. Run a test to verify that Facebook leads are properly syncing with MailerLite.
  11. Click "Publish" to activate your Zap and go live.

📌 Why this matters

Connecting Facebook Lead Ads to MailerLite via Zapier eliminates manual data transfer and ensures every new lead is instantly added to your email marketing list. This automation is critical for businesses running Facebook ad campaigns who need to act on leads quickly — reducing response time and preventing lost opportunities. By automatically creating or updating MailerLite subscribers the moment a Facebook form is submitted, teams can trigger welcome sequences and nurture flows without any manual intervention. The result is a faster, more reliable lead-to-subscriber pipeline that scales with your advertising spend.
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