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Klaviyo Mixpanel Integration

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect Klaviyo events to Mixpanel via Zapier.

Quick summary

This guide shows you how to integrate Klaviyo with Mixpanel using a Zapier automation, so that new Klaviyo events automatically create or update Mixpanel profiles without any manual effort.


Steps

  1. Click Trigger to begin setting up your integration process in the Zapier editor.
  2. Select Klaviyo as your trigger app.
  3. Choose a trigger event to define which Klaviyo activity starts the Zap.
  4. Connect your Klaviyo account to authorize access.
  5. Map your trigger details to configure how the Klaviyo event data is captured.
  6. Click Test trigger to verify your Klaviyo trigger is working correctly.
  7. Search for and select Mixpanel as your action app.
  8. Select an action event, such as creating or updating a Mixpanel profile.
  9. Connect your Mixpanel account to authorize access.
  10. Configure your action details and click Continue to proceed to the testing phase.
  11. Select Test step to validate that data is flowing correctly from Klaviyo to Mixpanel.
  12. Click Publish to activate your integration and go live.

📌 Why this matters

Integrating Klaviyo with Mixpanel via Zapier allows marketing and product teams to unify their email engagement data with behavioral analytics automatically. When a new Klaviyo event fires, Mixpanel profiles are created or updated in real time, giving teams a complete view of the customer journey without manual data exports. This no-code automation eliminates data silos between email marketing and product analytics platforms, enabling faster, more informed decisions. Teams that connect Klaviyo and Mixpanel can better segment users, measure campaign impact on product behavior, and personalize experiences at scale.
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