Integrate Trello and Mailchimp for Marketing Campaign Tracking

Quick summary

This demo shows how to integrate Trello and Mailchimp using a Zapier Zap to automate marketing campaign tracking — no manual data entry required. By connecting a Trello trigger to a Mailchimp action, teams can instantly sync card activity with email subscriber lists or campaigns.

Steps

1. Click "Create" and select "Zaps" to start a new automation.
2. Click "Trigger" to begin setting up the trigger step.
3. Search for Trello and select it as the trigger app.
4. Choose a Trigger Event — for example, "New Card" or "Card Moved to List" — depending on your campaign workflow.
5. Connect Trello to Zapier by authorizing your account.
6. Choose the Trello board and list related to your marketing campaigns.
7. Run a test to confirm the Trello trigger is working correctly.
8. Add Mailchimp as the Action App.
9. Choose an Action Event — for example, "Add/Update Subscriber" or "Create Campaign".
10. Connect Mailchimp to Zapier by authorizing your account.
11. Link Trello card fields (such as name, email, and campaign details) to the corresponding Mailchimp fields.
12. Click "Test step" to run a test and verify the action works.
13. Click "Publish" to turn on the Zap and activate the automation.