How to Use Semrush Keyword Magic Tool

Quick summary

The SEMrush Keyword Magic Tool lets you generate keyword ideas from a seed keyword and filter them by search volume, keyword difficulty, CPC, and more. Use it to build targeted keyword lists for SEO and PPC campaigns in just a few clicks.

Steps

1. From the main dashboard, locate the Keyword Magic Tool in the left-hand menu.
2. Enter a seed keyword relevant to your niche, product, or service into the search bar.
3. Review the list of related keywords generated based on your seed keyword.
4. Use the Search Volume filter to narrow results to high or low-volume keywords.
5. Apply the Keyword Difficulty filter to target easier or more competitive keywords.
6. Use the CPC and Competition filters to find keywords matching specific cost or competition levels.
7. Explore Keyword Grouping to discover additional relevant keyword clusters.
8. Use Advanced Filters — including Word Count, Competitive Density, SERP Features, and Results in SERP — to refine your list further.
9. Browse the Questions tab to find question-based keywords that include your seed keyword.
10. Save selected keywords to a Keyword List within SEMrush for easy access and management.
11. Click the Export button to download keyword data as CSV, XLSX, or PDF.