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How to Use Semrush Keyword Magic Tool

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to find and filter keywords using the Keyword Magic Tool.

Quick summary

The SEMrush Keyword Magic Tool lets you generate keyword ideas from a seed keyword and filter them by search volume, keyword difficulty, CPC, and more. Use it to build targeted keyword lists for SEO and PPC campaigns in just a few clicks.


Steps

  1. From the main dashboard, locate the Keyword Magic Tool in the left-hand menu.
  2. Enter a seed keyword relevant to your niche, product, or service into the search bar.
  3. Review the list of related keywords generated based on your seed keyword.
  4. Use the Search Volume filter to narrow results to high or low-volume keywords.
  5. Apply the Keyword Difficulty filter to target easier or more competitive keywords.
  6. Use the CPC and Competition filters to find keywords matching specific cost or competition levels.
  7. Explore Keyword Grouping to discover additional relevant keyword clusters.
  8. Use Advanced Filters — including Word Count, Competitive Density, SERP Features, and Results in SERP — to refine your list further.
  9. Browse the Questions tab to find question-based keywords that include your seed keyword.
  10. Save selected keywords to a Keyword List within SEMrush for easy access and management.
  11. Click the Export button to download keyword data as CSV, XLSX, or PDF.

📌 Why this matters

The SEMrush Keyword Magic Tool is one of the most powerful keyword research tools available, giving SEO professionals and PPC marketers access to millions of keyword suggestions from a single seed term. By combining filters for search volume, keyword difficulty, CPC, and competitive density, users can pinpoint high-opportunity keywords that align with their content and advertising strategy. The ability to group keywords, explore question-based queries, and export data directly makes it an essential tool for building scalable, data-driven SEO and paid search campaigns. Whether you are targeting quick wins or long-term organic growth, the Keyword Magic Tool streamlines the entire keyword discovery and prioritization process.
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