Quick summary
Semrush's Keyword Overview tool uses advanced machine learning algorithms combined with third-party and clickstream data to calculate accurate keyword search volume by location. You can instantly see keyword difficulty and location-specific volume estimates for billions of keywords directly within the platform.
Steps
- Navigate to Keyword Overview in the left sidebar.
- Search for your desired keyword and specify the target location.
- Review the Search Volume result — the number of times the keyword is searched in your specified location.
- Check the Keyword Difficulty score to understand how easy or hard it is to rank for that keyword.
- Use the location drill-down option to filter results to a more specific geographic area for granular data.
- Learn how Semrush applies advanced machine learning algorithms and vast search engine data to calculate keyword volumes.
- Understand the full methodology: combining third-party data with historical clickstream data, processing it through a computing cluster, and applying the model to estimate volumes for billions of keywords.
