How to Use Semrush for Paid Search

Quick summary

Semrush's paid search tools let you analyze competitor ad strategies, uncover high-performing PPC keywords, and build optimized keyword lists for your own campaigns. This workflow covers everything from Advertising Research to Position Tracking so you can launch data-driven paid campaigns faster.

Steps

1. Navigate to Advertising > Advertising Research in the left sidebar.
2. Enter a competitor's domain in the search field.
3. Go to the Ads Copies tab to view competitor ad creatives.
4. Review the competitor's Paid Keywords and Ad copy to identify targeting opportunities.
5. Click on Keywords below the ads to expand all trigger keywords.
6. View all keywords along with related data such as position, CPC, and trend.
7. Export the keywords for use in your own campaigns.
8. Head over to PPC Keywords in the left sidebar.
9. Enter your website domain and click Set up.
10. Clean your keyword list by removing negative keywords and grouping them, then upload your keyword list.
11. Start configuring your ad campaign using the organized keyword data.
12. Go to the Position Tracking tool from the sidebar.
13. Add your website and target keywords, set up email reports, and launch your campaign.