Here’s a step-by-step tutorial on how to use Semrush for paid search:
- Go to Advertising Research in the main menu.
- Enter a competitor's domain and review their Paid Keywords and Ad copy.
- Click on the Keywords below the ads to expand all trigger keywords.
- To create your campaign, open the PPC Keyword Tool.
- Upload your keyword list and group keywords into ad groups.
- Identify potential negative keywords.
- Go to the Position Tracking tool.
- Add your website and target keywords. Set up email reports and launch your campaign.
