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Quick summary
Semrush is an all-in-one SEO and competitive intelligence platform that helps marketers research keywords, audit technical issues, analyze competitor traffic, and track backlinks. This demo walks through the core Semrush tools — from Keyword Magic Tool to Brand Monitoring — so you can see exactly how to use each feature to grow organic and paid search performance.
Steps
- Find relevant keywords for your website using the Keyword Magic Tool.
- Analyze your competitors' websites with Organic Research to see what keywords they are ranking for.
- Use the Site Audit tool to identify technical SEO issues on your website.
- Analyze competitor traffic and audience data with Traffic Analytics.
- Identify content gaps and opportunities using the Keyword Gap tool.
- Review the top keyword opportunities surfaced by the Keyword Gap analysis.
- Examine comparative keyword details side by side across competing domains.
- See where your backlinks are coming from and how many you have using the Backlink Analytics overview.
- Use Advertising Research to find profitable keywords for your paid advertising campaigns.
- Explore Advertising Research positions to uncover additional paid keyword opportunities.
- Head to the Semrush AppCenter and use Brand Monitoring to track competitors' brand mentions and PR activities.
