How to Send Email in Klaviyo

Quick summary

Klaviyo lets you send emails directly to individual contacts from their profile, giving you full control over subject line, sender details, and scheduling. This step-by-step workflow walks through composing and delivering a one-to-one email inside the Klaviyo dashboard.

Steps

1. Navigate to Audience in the main menu.
2. Click on Profiles to access your contact list.
3. Select a contact profile to view their details.
4. Click View messages to review past communication with the contact.
5. Click Send email to start composing your message.
6. Add a subject line to your email.
7. Add your preview text, which appears in the recipient's inbox preview.
8. Enter your name or brand in the Sender name field.
9. Specify where replies should go in the Reply-to address field.
10. Click to continue with email setup.
11. Click Continue to email to proceed to the content editor.
12. Click to add or modify email content in the editor.
13. Click Save to preserve your work.
14. Click Schedule & send email when you are ready to deliver.
15. Choose Send now to deliver the email immediately.