How to Migrate from Mailchimp to Klaviyo

Quick summary

This tutorial shows how to migrate contacts from Mailchimp to Klaviyo by creating a new contact list and using the upload import flow to bring your audience into Klaviyo's platform. Following these steps ensures your subscriber data transfers correctly with proper field mapping and contact settings.

Steps

1. Navigate to Audience in the Klaviyo dashboard to access your customer data management area.
2. Open Lists & Segments to view and organize your contacts for targeted messaging.
3. Click Create New to begin building a new audience group.
4. Select Create List to start a fresh contact list for your migrated contacts.
5. Enter a descriptive list name that reflects your marketing goals.
6. Use Select Tags to add tags for easier list management and reporting.
7. Click Create List to finalize the new list and prepare it for contacts.
8. Select Upload Contacts to add your existing Mailchimp contacts to the new list.
9. Click Upload to import the contact file exported from Mailchimp.
10. Click Next to proceed to the contact import configuration settings.
11. Confirm your import settings to ensure proper contact handling during migration.
12. Specify Email as the primary contact identifier for campaign delivery.
13. Click Import to complete the Mailchimp to Klaviyo migration and finalize the contact transfer.