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All Tutorials /Slack

How to Integrate Slack with Google Business Profile

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect Slack with Google Business Profile using a Zap.

Quick summary

This walkthrough shows you how to integrate Slack with Google Business Profile using Zapier to automate notifications without writing any code. By setting up this Zap, your team receives real-time Slack alerts whenever activity is detected on your Google Business Profile.


Steps

  1. Go to your Zapier account, create a new Zap, and click Trigger.
  2. Search for Slack in the search bar and select it as your trigger app.
  3. Select a trigger event to define what action in Slack starts the Zap.
  4. Authorize Zapier to access your Slack workspace by signing in and granting the necessary permissions.
  5. Select Test Trigger to verify that Zapier can pull sample data from Slack.
  6. Search for Google Business Profile in the search bar and select it as your action app.
  7. Choose an action event that you want to monitor in Google Business Profile.
  8. Sign in to Google to authorize Zapier to access your Google Business Profile account.
  9. Configure your action settings by providing the required details, then click Continue.
  10. Click Test Step to run a test and confirm the action works correctly.
  11. Provide a name for your Zap to keep it organized.
  12. Click Publish to turn on your Zap and enable continuous notifications from Google Business Profile to Slack.

📌 Why this matters

Integrating Slack with Google Business Profile via Zapier allows businesses to receive instant, automated Slack notifications whenever new activity occurs on their Google Business Profile — such as customer reviews or questions. This real-time alerting eliminates the need to manually check your profile, helping teams respond faster and maintain a stronger local search presence. For businesses managing customer engagement and online reputation, this no-code automation saves time and ensures no critical update goes unnoticed.
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