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How to Integrate HubSpot With ConvertKit

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to sync ConvertKit subscribers directly into HubSpot using Zapier.

Quick summary

This tutorial shows how to set up a ConvertKit to HubSpot integration using a Zapier Zap that automatically creates or updates a HubSpot contact whenever a new subscriber is added in ConvertKit. The integration eliminates manual data entry by mapping ConvertKit subscriber email addresses directly to HubSpot contact fields.


Steps

  1. Go to Zapier and click on Create > Zaps to start building a new Zap.
  2. Add your Trigger app and your Action app in the Zap editor.
  3. Select ConvertKit as the Trigger app that starts the event, and HubSpot as the Action app.
  4. Select your Trigger event as New Subscriber in ConvertKit.
  5. Sign in to your ConvertKit account under the Accounts tab to authenticate.
  6. Add your ConvertKit API key and click the Yes, Continue to ConvertKit button to confirm authorization.
  7. To find your API key, go to your ConvertKit account, click the Profile icon in the top right, and select Settings.
  8. Click on Advanced in the left pane of ConvertKit Settings.
  9. Copy your API key from the Advanced settings page.
  10. In the Action step, confirm HubSpot is selected and choose Create or Update Contact as the event.
  11. Select your HubSpot account under the Accounts tab to connect it.
  12. Map your ConvertKit subscriber's Email Address to the Contact Email field in HubSpot to complete the field mapping.

📌 Why this matters

Integrating ConvertKit with HubSpot via Zapier allows marketing and sales teams to automatically sync new email subscribers into their CRM as contacts, eliminating manual data entry and reducing lead response time. This ConvertKit–HubSpot Zap ensures that every new subscriber captured through ConvertKit email marketing is instantly available in HubSpot for follow-up, segmentation, and pipeline management. For businesses running email-driven growth strategies, this automation bridges the gap between subscriber acquisition and CRM-based sales workflows without requiring any code.
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