How to Embed Video in Mailchimp?

Updated on:

April 6, 2026

By:

Madhav Bhandari

Use this interactive demo to learn how to embed video in your Mailchimp campaigns.

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Follow the steps below to embed a video in Mailchimp:

Begin by creating a new email.
Click "Design Email" to enter the email editor.
Select a suitable template for your email.
Within the email editor, access the "Content" tab and drag a "Video" content block into your email layout.
Open the video content block and paste the URL of the desired video into the "Source" field.
Preview your email to ensure everything looks and functions as expected.

📌 Why this matters

Video content drives 3x higher engagement rates than text-only emails, making your campaigns significantly more effective at capturing attention and generating clicks. Beyond the obvious engagement boost, embedded videos create a seamless viewing experience that keeps subscribers within your email ecosystem rather than redirecting them elsewhere.

This reduces friction and increases the likelihood they'll continue engaging with your message after watching. You're essentially transforming static announcements into compelling visual stories that feel more like entertainment than marketing, which builds stronger connections with your audience.

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