How to Edit Universal Content in Klaviyo

‍

‍

Here’s how to do it:

‍

1. Navigate to the 'Campaigns' hub where your email marketing magic begins.
2. Explore your existing email templates to customize your next campaign.
3. In Klaviyo, on the left sidebar, click 'Content' and select 'Universal'.
4. You'll see a list of all your Universal Content blocks. Click on the block of the one you want to update.
5. Customize this element to align with your brand messaging and click 'Unlink and edit independently’.
6. Click 'Preview and next' to finalize your image selection to enhance visual appeal.