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How to Create Email Template in ConvertKit

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to build and save a custom email template in ConvertKit.

Quick summary

Creating an email template in ConvertKit lets you design reusable, on-brand layouts for every campaign you send. You can start from a prebuilt template or import your own custom HTML to match your exact design requirements.


Steps

  1. Log into ConvertKit and click 'Create a new' from the dashboard.
  2. Select 'Email Template' from the dropdown options.
  3. Choose a prebuilt template to customize, or scroll down and select 'Import Code' to start from scratch.
  4. Click 'Create HTML Template' to open the template editor.
  5. Enter your template name in the name field.
  6. Paste your full HTML code into the template field.
  7. Click 'Preview Layout' to review how your template looks before saving.
  8. Click 'Save' to store your new email template in ConvertKit.

📌 Why this matters

Creating reusable email templates in ConvertKit saves creators and marketers significant time by eliminating repetitive design work for every campaign. A custom HTML email template ensures consistent branding across all subscriber communications, improving open rates and audience trust. ConvertKit's template builder supports both prebuilt layouts and fully custom HTML imports, giving teams flexible control over email design. For any creator-led business, well-structured email templates are a foundational asset for scaling professional email marketing.
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