Here’s how to do it:
- Go to 'Flows' in the left sidebar.
- Click 'Create Flow'.
- Search for 'Abandoned Cart'.
- Choose 'Abandoned Cart Reminder'.
- Click 'Use template'.
- Click 'Review and turn on' to create a flow.
Here’s how to do it:
Setting up an abandoned cart flow automatically recovers lost sales by sending targeted reminder emails to customers who added items but didn't complete their purchase. You'll typically recover 15-20% of abandoned carts without any manual effort.
The real advantage goes beyond immediate sales recovery - these flows generate valuable data about customer hesitation patterns and price sensitivity. Each interaction tells you whether customers abandon due to shipping costs, timing, or second thoughts, helping you optimize your entire checkout experience and pricing strategy.