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How to Create an Abandoned Cart Flow in Klaviyo

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to build an abandoned cart reminder flow in Klaviyo.

Quick summary

An abandoned cart flow in Klaviyo automatically sends targeted reminder emails to shoppers who left items behind, helping e-commerce brands recover lost revenue without manual effort. Using Klaviyo's built-in flow templates, you can set up a fully automated abandoned cart sequence in just a few clicks.


Steps

  1. Navigate to Flows in the left sidebar of your Klaviyo account.
  2. Click Create Flow to start building a new automation.
  3. Search for Abandoned Cart in the template library.
  4. Choose the Abandoned Cart Reminder template from the search results.
  5. Click Use Template to load the pre-built flow into your account.
  6. Click Review and Turn On to activate and create your flow.

📌 Why this matters

Abandoned cart flows are one of the highest-ROI automations available to e-commerce marketers, consistently recovering revenue from shoppers who showed clear purchase intent. Klaviyo's pre-built abandoned cart templates let teams skip manual setup and launch a fully automated reminder sequence in minutes. By automatically re-engaging potential buyers at the right moment, brands can significantly increase conversion rates without additional ad spend. This makes setting up an abandoned cart flow in Klaviyo a foundational step for any e-commerce store looking to maximize revenue from existing traffic.
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