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All Tutorials /Mailchimp

How to Create a Survey in Mailchimp

Updated on:
May 8, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to build and publish a survey in Mailchimp.

Quick summary

Mailchimp's built-in survey builder lets you create, design, and publish surveys directly from your dashboard without any third-party tools. You can add multiple question types, customize branding and styles, and share your survey in just a few clicks.


Steps

  1. On your dashboard, click on Create in the left column.
  2. In the left column, select Surveys.
  3. Hit Get Started to create a survey.
  4. Click on Create Survey to begin building your survey.
  5. Click on the '+' icon to add your survey sections.
  6. Choose from multiple section types such as Introduction, Open Text, Radio Buttons, and more.
  7. After adding the sections, click on Continue To Design.
  8. Edit the Branding to add your logo and add or remove the Mailchimp badge.
  9. Use Custom Messaging to edit the Survey Title, Submit Button Label, Closed Survey Message, and more.
  10. Edit Styles to pick the Background Color, Button Color, and Button Text Color, then hit Review in the top right corner.
  11. Give your survey a final review and hit Continue to pick sharing options and publish.

📌 Why this matters

Mailchimp's native survey feature allows marketers to collect audience feedback, preferences, and insights directly within the same platform they use to send email campaigns — eliminating the need for separate survey tools. By keeping survey creation, branding, and distribution inside Mailchimp, teams can connect response data to subscriber profiles and act on insights faster. This end-to-end workflow — from question design to branded styling to one-click publishing — makes it significantly easier to run customer research at scale. For businesses already using Mailchimp for email marketing, the built-in survey builder reduces tool sprawl and keeps audience data centralized.
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