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All Tutorials /Klaviyo

How to Create a Segment in Klaviyo

Updated on:
April 6, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to create a new segment in Klaviyo.

‍

‍

It is very easy to create a segment in Klaviyo. Here’s a quick guide on how to do it in simple steps:

‍

  1. Go to the left-side panel and click 'Audience'.
  2. Choose 'Lists & Segments' from the list of options.
  3. After that, click 'Create New' in the top-right corner.
  4. Tap 'Create Segment' to proceed.
  5. Provide the required information, particularly the segment name, tags, and condition. Enter the details into their respective input fields.
  6. Subsequently, configure the selected condition based on your preference. Simply fill out the input fields with the necessary details.
  7. Once done, review your input and click 'Create Segment'.
  8. After completing these steps, a new segment will be created and added to your Klaviyo account.

📌 Why this matters

Creating segments lets you send targeted emails to specific groups of customers based on their behavior, purchase history, or demographics, dramatically improving your open rates and conversions. Beyond basic targeting, segments automatically update as customers meet or leave your criteria, creating dynamic audience pools that evolve with your business.

This means you can set up evergreen campaigns that continuously reach the right people at the right time without manual list management, turning one-time setup work into ongoing personalized marketing that scales effortlessly.

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