How to Create a Segment in Klaviyo

Updated on:

May 12, 2026

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Use this interactive demo to learn how to build and save a targeted segment in Klaviyo.

Quick summary

Creating a segment in Klaviyo lets you group contacts who meet specific conditions, enabling more targeted and effective email marketing campaigns. Using the Segment Builder, you can define rules based on properties like source, behavior, or tags to dynamically filter your audience.

Steps

Go to the left-side panel and click 'Audience'.
Choose 'Lists & Segments' from the list of options.
Click 'Create New' in the top-right corner.
Tap 'Create Segment' to proceed to the Segment Builder.
Enter the required information — including the segment name, tags, and condition — into their respective input fields.
Configure the selected condition by filling out the input fields with the necessary details.
Review your input and click 'Create Segment' to save.
Your new segment will be created and added to your Klaviyo account.

📌 Why this matters

Klaviyo segments are a core feature for any e-commerce or DTC brand that wants to send the right message to the right audience at the right time. By creating condition-based segments, marketers can dynamically group contacts by behavior, source, or custom properties — without any manual list management. Precise segmentation directly improves email open rates, click-through rates, and revenue per recipient. This demo shows how quickly teams can build and activate a new segment entirely within the Klaviyo dashboard.

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