How to Create a Newsletter in MailChimp

Quick summary

Mailchimp lets you create a newsletter by choosing an email type, configuring recipients and sender details, designing your content, and scheduling or sending — all from a single campaign workflow. This guide walks through every step of the Mailchimp newsletter creation process, from clicking Create to setting up tracking and social posts.

Steps

1. In the left column, click on Create to start a new campaign.
2. Go to Email and pick the newsletter type you wish to create: Regular for standard emails, Plain text for simple text-only emails, or Template to choose from Mailchimp's pre-designed gallery.
3. Enter your internal email name and click Begin to proceed.
4. In the To section, import your contacts and specify the recipients of your newsletter.
5. Add the sender name and sender email address to identify who the newsletter is from.
6. Add the Subject line and Preview text for your newsletter.
7. Choose when to send your newsletter by selecting Send now or Schedule for a later time.
8. Under the Content section, click Design Email to open the email builder and create your newsletter layout.
9. On the Build page, edit your newsletter content, pick layouts, and customize your design, then click Save and exit.
10. Optionally, choose from Mailchimp email templates or code your own custom email design.
11. Connect your social media accounts (Facebook, X, and Instagram) to add a social post alongside your email for greater reach.
12. Configure Settings and Tracking options such as Track clicks, Track opens, and ClickTale link tracking to monitor campaign performance.