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All Tutorials /MailerLite

How to Create a Group in Mailerlite

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to segment subscribers by creating a group in MailerLite.

Quick summary

Creating a group in MailerLite lets you segment your subscribers into targeted lists for more relevant email campaigns. In just a few clicks from the Subscribers section, you can name and save a new group to better organize your audience.


Steps

  1. In the sidebar, click on "Subscribers".
  2. Click on the "Groups" tab to organize your audience into targeted segments.
  3. Click the "Create group" button to start organizing your subscribers.
  4. Give your group a clear, descriptive name.
  5. Click the "Create" button to save and create your new group.

📌 Why this matters

Subscriber groups in MailerLite are essential for sending targeted, personalized email campaigns to the right audience segments. By organizing contacts into named groups, marketers can improve open rates, reduce unsubscribes, and deliver more relevant content. MailerLite's group feature makes list segmentation fast and intuitive, requiring no technical expertise. This directly supports better email deliverability and higher campaign ROI for businesses of any size.
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