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How to Create a Form in ConvertKit

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to build and customize a subscriber form in ConvertKit.

Quick summary

Creating a form in ConvertKit lets you capture subscribers directly from your website using a fully customizable, branded opt-in form. You can choose a form type, pick a template, edit copy and fields, and publish in minutes.


Steps

  1. Log in to ConvertKit and click 'Create a new' from the dashboard.
  2. Select 'Form' to start building a new form.
  3. Choose a form type from the available format options.
  4. Pick a template from the available options to use as your starting point.
  5. Customize the headline to match your offer or audience.
  6. Edit the form description to say whatever you need.
  7. Add any custom fields required to collect additional subscriber data.
  8. Adjust colors, fonts, and button text to align with your branding.
  9. Enter a name for your form to keep it organized in your account.
  10. Click 'Preview' to check how your form looks before publishing.
  11. Review the form and make any final adjustments needed.
  12. Click 'Save' to publish and finalize your form.

📌 Why this matters

Building an email list is one of the highest-ROI activities for creators and small businesses, and ConvertKit's form builder makes it fast and code-free. With ConvertKit forms, you can capture subscribers directly on your website, fully customize the design to match your brand, and segment your audience from the moment they sign up. A well-designed opt-in form is the foundation of every effective email marketing funnel, making this feature essential for anyone growing an audience online.
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