How To Connect YouTube With Sprout Social

Updated on:

May 12, 2026

By:

Use this interactive demo to learn how to link your YouTube channel to Sprout Social.

Quick summary

Connecting a YouTube channel to Sprout Social lets you manage and schedule video content alongside your other social profiles in one dashboard. The process takes just a few steps using the Connect a Profile workflow and Google OAuth authentication.

Steps

Go to the bottom left of the dashboard and click on your profile icon.
Select Connect a Profile from the dropdown menu.
Find YouTube in the list of platforms and click Connect.
Click the Go to YouTube button to begin the channel linking process.
Select your Google account to establish the proper authentication credentials.
Proceed through the connection process to finalize your YouTube integration.
Finalize your profile settings to complete the YouTube integration and confirm the connection.

📌 Why this matters

Connecting YouTube to Sprout Social allows social media managers to schedule, publish, and monitor YouTube video content from the same platform they use for every other social channel. This integration eliminates the need to switch between tools, giving teams a unified view of cross-channel performance and audience engagement. For brands investing in video marketing, managing YouTube directly within Sprout Social streamlines workflows and ensures consistent publishing schedules. It is an essential setup step for any team that wants to bring YouTube into a centralized social media management strategy.

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